Journal of Academic Research in Economics最新文献

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SUPPORTING THE THEORY ON THE POTENTIALS OF IMMOBILE RESOURCES FOR CREATING COMPETITIVE ADVANTAGES IN RURAL AREAS 支持固定资源在农村地区创造竞争优势的潜力理论
Journal of Academic Research in Economics Pub Date : 2016-10-04 DOI: 10.6007/IJAREMS/v5-i4/2320
Nataša Tandir, Zafer Konakli, Sabahudin Bajramovic
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引用次数: 1
IMPACT OF TELEVISION COMMERCIALS ON CHILDREN’S ATTITUDES IN BANGLADESH: AN EMPIRICAL STUDY 电视广告对孟加拉国儿童态度影响的实证研究
Journal of Academic Research in Economics Pub Date : 2013-09-01 DOI: 10.5901/jesr.2013.v4n3p69
Syed Mohammad Hasib Ahsan, A. Mamun, M. Mowla
{"title":"IMPACT OF TELEVISION COMMERCIALS ON CHILDREN’S ATTITUDES IN BANGLADESH: AN EMPIRICAL STUDY","authors":"Syed Mohammad Hasib Ahsan, A. Mamun, M. Mowla","doi":"10.5901/jesr.2013.v4n3p69","DOIUrl":"https://doi.org/10.5901/jesr.2013.v4n3p69","url":null,"abstract":"This paper aims to analyze the impact of television commercials on children in Bangladesh. Advertising in and around children’s program has a significant influence over their attitudes. The study considers four fundamental attributes that reflect children’s attitudes based on literature survey, namely- unnecessary purchasing behavior, nature of food consumption, materialism and violence, upon which there is influence of TV advertising. Based on a survey on 410 parents of children aged from 5 to 10, the research finds strong association among the variables. Results of ordinary least square regression analysis, employed to estimate the responsiveness of the attributes mentioned earlier towards exposure to advertising, exhibit that child’s unnecessary purchasing is highly responsive to television advertising followed by low nutritional food consumption, materialism and violence, respectively. Furthermore, the research rejects all the null hypotheses stating the absence of relationship between the attributes and exposure to advertising that asserts the positive influence of television commercials on all of those attributes.","PeriodicalId":359902,"journal":{"name":"Journal of Academic Research in Economics","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126477640","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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