{"title":"The Marketing Stimuli Factors Influencing Consumers’ Attitudes to Purchase Organic Food","authors":"Bee Lian Song, M. Safari, S. Mansori","doi":"10.5539/IJBM.V11N10P109","DOIUrl":"https://doi.org/10.5539/IJBM.V11N10P109","url":null,"abstract":"The demand for organic food products have increased rapidly in recent years. Among the main factors contributed to the increasing global consumers’ demand towards organic food products are food safety concern, health benefits, better quality, higher nutritional value and environmental concern. Therefore, there is a need to explore consumers’ behaviour towards organic food products. This study attempts to examine the effects of marketing stimuli factors on consumers’ attitudes to purchase organic food in Malaysia. Five key marketing stimuli variables were examined in this study, and they were product attributes, price, availability, sales promotion and marketing communications. This study is based on the results of a survey conducted on a sample of 430 organic food consumers in Malaysia. The structural equation modelling was used for data analysis and six hypotheses were tested. The results showed that three marketing stimuli variables of product attributes, availability and sales promotion have significantly influenced consumers’ attitudes of organic food. Subsequently, consumers’ attitudes is positively correlated to actual purchase of organic food. There was no significant effect of price and marketing communications on consumers’ attitudes of organic food. Based on the findings, marketing stimuli strategies should be focused on creating positive attitude of consumers by increasing consumers’ awareness, trust, satisfaction and loyalty towards organic food. In addition, price of organic food should be reduced and more effective communication strategies should be undertaken to enhance consumers’ purchase of organic food.","PeriodicalId":356313,"journal":{"name":"FoodSciRN: Organic Foods (Topic)","volume":"162 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-09-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133322647","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Do Organic Inputs in African Subsistence Agriculture Raise Productivity? Evidence from Plot Data of Malawi Household Surveys","authors":"W. Zant","doi":"10.2139/ssrn.2486460","DOIUrl":"https://doi.org/10.2139/ssrn.2486460","url":null,"abstract":"We exploit plot data from the agricultural module of the third Malawi Integrated Household Survey (IHS-3) to investigate how organic cultivation techniques contribute to productivity of non-subsidized local maize and what to expect from using organic inputs on a larger scale. We approximate organic inputs with crop combinations and livestock, and use matching techniques for estimating impacts. Productivity of local maize–bean, local maize–groundnut and local maize–nkhwana, each combined with livestock and chemical fertilizer, is shown to be statistically similar to productivity of fertilized maize mono-cropping. Simulations show that large increases in total maize production are potentially feasible under conversion to organic cultivation techniques. Limited availability of labour and livestock are likely constraints.","PeriodicalId":356313,"journal":{"name":"FoodSciRN: Organic Foods (Topic)","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115867336","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Characteristics and Production Costs of U.S. Corn Farms, Including Organic, 2010","authors":"L. Foreman","doi":"10.2139/SSRN.2506625","DOIUrl":"https://doi.org/10.2139/SSRN.2506625","url":null,"abstract":"Data from the 2010 Agricultural Resource Management Survey (ARMS) and ERS cost of production accounts present a snapshot of the production costs, production practices, and characteristics related to U.S. corn production in 2010. This study found considerable variation in the operating and ownership costs for corn, ranging from an average of $1.74 per bushel for low-cost producers to $3.88 per bushel for high-cost producers. In 2010, high corn prices meant that most producers covered their corn production costs from harvest-month prices. The Heartland continues to be the major corn production region with the lowest operating and ownership costs per bushel, mainly because of the region’s high corn yields. The operating and ownership costs per bushel did not vary significantly by enterprise size where size is measured by the number of planted corn acres per farm. However, these costs per planted acre were lowest for farms with the smallest corn enterprises and highest for farms with the largest corn enterprises. Production value less operating and ownership costs per acre from organic corn production was higher than that from conventional corn production because higher prices more than offset lower yields for organic corn.","PeriodicalId":356313,"journal":{"name":"FoodSciRN: Organic Foods (Topic)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2012-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129319867","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}