{"title":"Betreuung und Bindung durch passgenaue Zielgruppenansprache","authors":"Sonja Harken, Martin Hodsman","doi":"10.1007/978-3-658-26403-1_5","DOIUrl":"https://doi.org/10.1007/978-3-658-26403-1_5","url":null,"abstract":"","PeriodicalId":355780,"journal":{"name":"Online-Spendenaktionen","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124758610","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Online-Spendenaktionen – Eine empirische Übersicht","authors":"Sonja Harken, Martin Hodsman","doi":"10.1007/978-3-658-26403-1_3","DOIUrl":"https://doi.org/10.1007/978-3-658-26403-1_3","url":null,"abstract":"","PeriodicalId":355780,"journal":{"name":"Online-Spendenaktionen","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122873264","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Management von Online-Spendenaktionen","authors":"Sonja Harken, Martin Hodsman","doi":"10.1007/978-3-658-26403-1_6","DOIUrl":"https://doi.org/10.1007/978-3-658-26403-1_6","url":null,"abstract":"","PeriodicalId":355780,"journal":{"name":"Online-Spendenaktionen","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124272380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Der richtige Marketing-Mix für Online-Spendenaktionen","authors":"Sonja Harken, Martin Hodsman","doi":"10.1007/978-3-658-26403-1_4","DOIUrl":"https://doi.org/10.1007/978-3-658-26403-1_4","url":null,"abstract":"","PeriodicalId":355780,"journal":{"name":"Online-Spendenaktionen","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122525620","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Was sind Online-Spendenaktionen? – Eine Begriffsklärung","authors":"Sonja Harken, Martin Hodsman","doi":"10.1007/978-3-658-26403-1_2","DOIUrl":"https://doi.org/10.1007/978-3-658-26403-1_2","url":null,"abstract":"","PeriodicalId":355780,"journal":{"name":"Online-Spendenaktionen","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124906081","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Fazit: Welche Potenziale haben Online-Spendenaktionen?","authors":"Sonja Harken, Martin Hodsman","doi":"10.1007/978-3-658-26403-1_7","DOIUrl":"https://doi.org/10.1007/978-3-658-26403-1_7","url":null,"abstract":"","PeriodicalId":355780,"journal":{"name":"Online-Spendenaktionen","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132387118","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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