Consumer Behavior and Marketing最新文献

Lifestyle Demographic and Food Label Consumption 生活方式、人口统计和食品标签消费

Consumer Behavior and Marketing Pub Date : 2020-03-04 DOI: 10.5772/intechopen.86022

Z. A. Latiff

{"title":"Lifestyle Demographic and Food Label Consumption","authors":"Z. A. Latiff","doi":"10.5772/intechopen.86022","DOIUrl":"https://doi.org/10.5772/intechopen.86022","url":null,"abstract":"The lifestyle aspect can influence people buying intention on food label products and services. This paper is conducted to examine on the lifestyle demographic of consumer that need to be highlighted before consumer come up with the buying decision on food labelling products. Knowing how consumer lifestyle pattern is important in order to gain information on food label products about what they most preferred in purchasing the products or services. Furthermore, this study also helps in fulfilling the national agenda in Malaysia National Agro Food Policies 2011-2020. Hence 200 respondents were given a structured questionnaire to know the lifestyle aspect in consumer behaviour of food label consumption the result of this study shows that attitude and awareness of consumer play a crucial role in deciding the food labelling products that contains nutritious, healthy and most important is halal certificate. The major finding shows there are different awareness and attitude of consumers on food labelling towards buying decision when they are in the different of lifestyle aspect. In addition result also shows that consumers are concern about the quality, safety, and nutritional content of food labelling on food products enable to obtain healthy lifestyles.","PeriodicalId":354265,"journal":{"name":"Consumer Behavior and Marketing","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126431558","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

STARZ-DRP: Improving Efficiency of Patient Care in Community Pharmacies STARZ-DRP:提高社区药房患者护理效率

Consumer Behavior and Marketing Pub Date : 2020-03-04 DOI: 10.5772/intechopen.86021

N. Nordin, M. Hassali

引用次数: 0

Unpacking the Digital Consumer Mindset 解读数字消费者心态

Consumer Behavior and Marketing Pub Date : 2019-08-26 DOI: 10.5772/intechopen.88567

Matthew Dingee

{"title":"Unpacking the Digital Consumer Mindset","authors":"Matthew Dingee","doi":"10.5772/intechopen.88567","DOIUrl":"https://doi.org/10.5772/intechopen.88567","url":null,"abstract":"The digital economy is recasting global commerce. The digital drive is often attributed to millennial and Gen Z technology adoption, purchase power, and societal habits (urbanization and discretionary income). For e-commerce, when defined as the sale of physical product(s) mediated by a digital platform, the pivot point is the consumer mindset. The consumer mindset is the root cause of purchase intent. That collective demand spurs all levels of sellers (firm) to behavioral strategies aimed to complete the commerce circuit; a good or service is sought and sold. During the reign of retail, advances in consumer research and neuromarketing led to a deeper competence (never complete) of the consumer in the retail context, which led to successful strategies of the firm. The consumer mindset in the digital economy can prove vexing for the firm that cannot identify the new cognitive schemas that define the digital path to purchase. This chapter presents no original research but synthesizes the research, existing subject matter expert insight and direct industry experience to give vision to the emerging mindset of the digital consumer, the social context of e-commerce, and the imperative behavioral strategies of the firm in the digital economy.","PeriodicalId":354265,"journal":{"name":"Consumer Behavior and Marketing","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128397451","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Social Media, Consumer Behavior, and Service Marketing 社会媒体，消费者行为和服务营销

Consumer Behavior and Marketing Pub Date : 2019-06-14 DOI: 10.5772/INTECHOPEN.85406

A. Chivandi, M. Samuel, M. Muchie

引用次数: 9

Profiling Green Consumers with Data Mining 用数据挖掘分析绿色消费者

Consumer Behavior and Marketing Pub Date : 2019-04-30 DOI: 10.5772/INTECHOPEN.83373

Alireza Ziaei-Bideh, Mahsa Namakshenas-Jahromi

{"title":"Profiling Green Consumers with Data Mining","authors":"Alireza Ziaei-Bideh, Mahsa Namakshenas-Jahromi","doi":"10.5772/INTECHOPEN.83373","DOIUrl":"https://doi.org/10.5772/INTECHOPEN.83373","url":null,"abstract":"Concern about the environment has led to a new segment of consumers called green consumers. Because not all the consumers are equally green, using target marketing for persuading them to buy green product is essential. The first step in target marketing strategy is to segment the market and then develop profiles of the resulting market segments. This study aims to identify distinct green market segments based on demographic, psychographic, and behavioral variables and also investigate the relationship between each variable and green consumer behavior. This study uses self-organizing maps (SOM) to segment and then develop profiles of Iranian green consumers. Based on the results, four market segments have been identified and were named intense greens, potential greens, egoist browns, and intense browns based on profiles of consumers in each segment. The results of this study also indicate that the level of education and income together with egoistic value and environmental unfriendly habits correlate negatively with the greenness (intent and intense of green behaviors) of Iranian consumers and the age of consumers together with environmental attitude and knowledge, biospheric and altruistic values, and religiosity correlate positively.","PeriodicalId":354265,"journal":{"name":"Consumer Behavior and Marketing","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122723883","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Consumer Life Cycle and Profiling: A Data Mining Perspective 消费者生命周期和分析:数据挖掘的视角

Consumer Behavior and Marketing Pub Date : 2019-04-23 DOI: 10.5772/INTECHOPEN.85407

Kushnazarov Farruh

{"title":"Consumer Life Cycle and Profiling: A Data Mining Perspective","authors":"Kushnazarov Farruh","doi":"10.5772/INTECHOPEN.85407","DOIUrl":"https://doi.org/10.5772/INTECHOPEN.85407","url":null,"abstract":"With the development of technology and continuously increasing of the market demand, the concept to produce better merchandises is generated in the companies. Each customer wants an individual approach or exclusive product, which creates the concept: \"one customer one product.\" The implementation of the one-to-one approach in the current days is the main exciting task of companies. Millions of customers lead to millions of exclusive products from the manufactures' views. It is the primary step to study the needs of customers in the market economy. The main task for a company is to know the customer and to provide their desired products and services. In order to get knowledge ahead of the customers' wishes, a system of profiling potential customers is created accordingly. This chapter provides the review of the customer lifetime from the reach customer (claim future customer's attention) to the loyalty customer (turn a customer into a company advocate). During the discussion about the customer lifetime, readers will get acquainted with such technologies as funnel analysis, data management platform, customer profiling, customer behavior analysis, and others. The listed technologies in a complex will be created as the one-to-one product or service with a high Return on Investment (ROI).","PeriodicalId":354265,"journal":{"name":"Consumer Behavior and Marketing","volume":"42 8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123371266","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Building on eWOM to Understand Service Quality in Hotel Services 以eom为基础了解酒店服务质量

Consumer Behavior and Marketing Pub Date : 2019-04-03 DOI: 10.5772/INTECHOPEN.85403

M. Amorim, Mário Rodrigues

引用次数: 3

Mobile App Marketing Communication for B2B and B2C: Ingoes as a Case Study B2B和B2C移动应用营销传播:以ingogo为例

Consumer Behavior and Marketing Pub Date : 2019-03-21 DOI: 10.5772/INTECHOPEN.85008

U. Ayman, A. Kaya, I. Halim

引用次数: 1

Tourism 4.0: Challenges in Marketing a Paradigm Shift 旅游业4.0:市场营销的挑战——范式转变

Consumer Behavior and Marketing Pub Date : 2019-03-01 DOI: 10.5772/INTECHOPEN.84762

Urška Starc Peceny, J. Urbančič, Simon Mokorel, Vesna Kuralt, T. Ilijaš

{"title":"Tourism 4.0: Challenges in Marketing a Paradigm Shift","authors":"Urška Starc Peceny, J. Urbančič, Simon Mokorel, Vesna Kuralt, T. Ilijaš","doi":"10.5772/INTECHOPEN.84762","DOIUrl":"https://doi.org/10.5772/INTECHOPEN.84762","url":null,"abstract":"Since the early beginnings people have been traveling and tourism industry has been always adapting to the social and technological development. In the era of digitalization, it needs to adapt again. Around 1.3 billion persons are traveling yearly around the world. Thus, a small change in this sector has a huge impact on the whole society. We propose a new paradigm, Tourism 4.0, appearing with the quest to unlock the innovation potential in the whole tourism sector. This will be done with the help of key enabling technologies from the Industry 4.0, such as Internet of Things, Big Data, Blockchain, Artificial Intelligence, Virtual Reality and Augmented Reality. By establishing a collaborative ecosystem involving local inhabitants, local authority, tourists, service providers and government, we can co-create an enriched tourism experience in both the physical and the digital world. With this, we can shift from tourist-centered focus to a tourism-centered focus around the local community. Who is the consumer in this new paradigm of tourism and what is the role of marketing in a paradigm shift? The chapter will analyze the current development and present the main shifts due to it.","PeriodicalId":354265,"journal":{"name":"Consumer Behavior and Marketing","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133199368","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 36