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Banking Customer Loyalty: Unveiling the Role of Customer Relationship Marketing and Customer Value 银行客户忠诚:揭示客户关系营销与客户价值的作用
Advances in Business & Industrial Marketing Research Pub Date : 2023-05-31 DOI: 10.60079/abim.v1i2.94
Azlan Azhari, Nur Utari
{"title":"Banking Customer Loyalty: Unveiling the Role of Customer Relationship Marketing and Customer Value","authors":"Azlan Azhari, Nur Utari","doi":"10.60079/abim.v1i2.94","DOIUrl":"https://doi.org/10.60079/abim.v1i2.94","url":null,"abstract":"This study examines the effect of Customer Relationship Marketing and customer value on customer loyalty at PT. Bank BRI Unit Mamajang KC. Makassar, Sumba Opu. In this study, a sample of 100 respondents was used, namely BRI Bank Makassar Unit Mamajang Branch customers. This study uses primary data by conducting direct research in the field by giving questionnaires/question sheets to respondents. Data analysis used data quality tests, classical assumption tests, multiple linear regression analyses, partial tests, simultaneous tests, dominant tests, and determination tests. The results showed that: the variable Customer Relationship Marketing and customer value has a direction of influence that is in the same direction as customer loyalty. Every time there is an increase in the provision of Customer Relationship Marketing and customer value will have an impact on increasing customer loyalty. Customer Relationship Marketing variables and customer value significantly influence customer loyalty. This indicates that Customer Relationship Marketing is a determining factor for whether or not a customer is loyal.","PeriodicalId":351800,"journal":{"name":"Advances in Business & Industrial Marketing Research","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125786309","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Relationship between Service Quality and Customer Satisfaction 服务质量与顾客满意度的关系
Advances in Business & Industrial Marketing Research Pub Date : 2023-05-31 DOI: 10.60079/abim.v1i2.87
Muhammad Abbas
{"title":"Relationship between Service Quality and Customer Satisfaction","authors":"Muhammad Abbas","doi":"10.60079/abim.v1i2.87","DOIUrl":"https://doi.org/10.60079/abim.v1i2.87","url":null,"abstract":"This research aims to measure the level of customer satisfaction in the dimensions of service quality, namely physical evidence, reliability, responsiveness, assurance and empathy. The research method uses a questionnaire distributed to 65 Damri Bus passengers. After the results were obtained through the reliability and validity tests, they were analyzed using Multiple Linear Regression with the SPSS 17.0 for Windows program in which the classical assumption test, multicollinearity test, heteroscedasticity test, normality test, t test, f test and coefficient of determination (R2) test were carried out. Based on the analysis conducted, it is concluded that service quality (SERVQUAL) affects the level of customer satisfaction both individually and simultaneously and is empirically proven. The dominant factor that most affects customer satisfaction on Damri Buses in Makassar City is physical evidence.","PeriodicalId":351800,"journal":{"name":"Advances in Business & Industrial Marketing Research","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127221994","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Factors Influencing Consumer Decisions to Purchase Hijab Products Online on Instagram Social Media 影响消费者在Instagram社交媒体上购买头巾产品的因素
Advances in Business & Industrial Marketing Research Pub Date : 2023-05-31 DOI: 10.60079/abim.v1i2.90
F. Latief, Rahel Sri Murti
{"title":"Factors Influencing Consumer Decisions to Purchase Hijab Products Online on Instagram Social Media","authors":"F. Latief, Rahel Sri Murti","doi":"10.60079/abim.v1i2.90","DOIUrl":"https://doi.org/10.60079/abim.v1i2.90","url":null,"abstract":"The purpose of this study is to investigate the cultural, social, personal, and psychological factors that are believed to influence consumers' online purchasing decisions. Data analysis employs multiple linear regression analysis techniques and is validated using SPSS software. This study is a form of quantitative research with a sample size of 96 respondents. The selected sample was a student from the Nobel Institute of Technology and Business Indonesia who was known to have used Instagram for online purchasing, making the data obtained reliable and pertinent. Individual factors and psychology have a greater impact on consumers' online hijab decisions, as demonstrated by the findings.","PeriodicalId":351800,"journal":{"name":"Advances in Business & Industrial Marketing Research","volume":"90 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129128092","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Influence of Brand and Country of Origin on Mobile Phone Purchasing Decisions 品牌和原产国对手机购买决策的影响
Advances in Business & Industrial Marketing Research Pub Date : 2023-05-31 DOI: 10.60079/abim.v1i2.78
Adnan Hasan
{"title":"The Influence of Brand and Country of Origin on Mobile Phone Purchasing Decisions","authors":"Adnan Hasan","doi":"10.60079/abim.v1i2.78","DOIUrl":"https://doi.org/10.60079/abim.v1i2.78","url":null,"abstract":"The background of this research is the increasing number of mobile phone brands circulating with different specifications and originating from different countries, public perceptions regarding brands and also country of origin also influence a person's purchase of something, including the purchase of a mobile phone. In making mobile phone purchasing decisions, it is influenced by two things, namely brand and country of origin. The purpose of this study was to determine the effect of brand and country of origin on consumer attitudes in choosing mobile phones for students of Institut Agama Islam Negeri Parepare. Where the sample that became the object of research was 100 students. The analytical method used in this study is multiple linear regression with the help of the SPSS 23 application. The results of this study indicate that there is a significant influence between brands and country of origin on consumer attitudes in choosing mobile phones for students of Institut Agama Islam Negeri Parepare. And the most significant influencing consumer attitudes in choosing mobile phones is the country of origin variable","PeriodicalId":351800,"journal":{"name":"Advances in Business & Industrial Marketing Research","volume":"69 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125191283","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Influence of Brand Image and Price on Toyota Avanza Car Purchasing Decision 品牌形象和价格对丰田Avanza购车决策的影响
Advances in Business & Industrial Marketing Research Pub Date : 2023-05-31 DOI: 10.60079/abim.v1i2.79
M. Bakri
{"title":"The Influence of Brand Image and Price on Toyota Avanza Car Purchasing Decision","authors":"M. Bakri","doi":"10.60079/abim.v1i2.79","DOIUrl":"https://doi.org/10.60079/abim.v1i2.79","url":null,"abstract":"This study intends to investigate the impact of Brand Image and Price on Purchasing Decisions for Toyota Avanza Automobiles at PT Hadji Kalla Urip Sumoharjo Branch Makassar. 76 respondents were gathered using primary data collected from 311 consumers of Toyota Cars on Toyota Avanza Cars at PT Hadji Kalla Urip Sumoharjo Branch Makassar. The results of the questionnaire have been evaluated for their validity and reliability, as well as for the classical assumptions of normality and multicollinearity. The method for analyzing data employs multiple regression techniques. Brand Image and Price have a positive and significant influence on the decision to purchase a Toyota Avanza automobile at PT Hadji Kalla Urip Sumoharjo Branch Makassar, as demonstrated by the research findings.","PeriodicalId":351800,"journal":{"name":"Advances in Business & Industrial Marketing Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131159684","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Improving Brand Image of Television Electronic Products Through Integrated Marketing Communications 通过整合营销传播提升电视电子产品品牌形象
Advances in Business & Industrial Marketing Research Pub Date : 2023-01-28 DOI: 10.60079/abim.v1i1.48
F. Latief
{"title":"Improving Brand Image of Television Electronic Products Through Integrated Marketing Communications","authors":"F. Latief","doi":"10.60079/abim.v1i1.48","DOIUrl":"https://doi.org/10.60079/abim.v1i1.48","url":null,"abstract":"This study aims to examine and analyze the effect of integrated marketing communications (advertising, sales promotion, public relations, personal selling, direct & online marketing) on ​​the brand image of electronic television products. The population in this study were 2,576 customers or users of the 2018 Panasonic brand television. To determine the number of samples, the Slovin formula was used and 100 people were obtained spread across the city of Makassar. The data in this study used primary data collected by distributing questionnaires to all respondents. The data in this study will be tested with several stages of testing, namely descriptive statistical tests, validity and reliability tests and testing of all hypotheses through the coefficient of determination test, partial test (t test) and simultaneous test (f test). The results of this study indicate that the variables of advertising, promotion, public relations, personal selling and direct & online marketing have a positive and significant effect on the brand image of television electronic products at PT. Panasonic Goblet. And based on the test results on all variables in the integrated marketing communication program, the promotion variable has the most dominant value influencing the brand image of television electronic products at PT. Panasonic Goblet.","PeriodicalId":351800,"journal":{"name":"Advances in Business & Industrial Marketing Research","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128203285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effect of Marketing Mix Strategy on Increasing Sales Volume of Silk Cloth 营销组合策略对提高丝织品销售量的影响
Advances in Business & Industrial Marketing Research Pub Date : 2023-01-28 DOI: 10.60079/abim.v1i1.47
Adnan Hasan
{"title":"The Effect of Marketing Mix Strategy on Increasing Sales Volume of Silk Cloth","authors":"Adnan Hasan","doi":"10.60079/abim.v1i1.47","DOIUrl":"https://doi.org/10.60079/abim.v1i1.47","url":null,"abstract":"This study aims to examine and analyze the influence of the marketing mix strategy consisting of (product, price, place and promotion) on the increase in sales volume of silk fabrics to Silk Craftsmen of BNI Sengkang Village, Wajo Regency. The population in this study is all people who use or buy silk cloth products from silk craftsmen in Kampung BNI Sengkang, Wajo Regency. The number of samples used in this study were 100 people. The data in this study used primary data obtained by distributing questionnaires to all respondents and through direct interviews with consumers. The data in this study will be tested with several stages of testing, namely descriptive statistical tests, validity and reliability tests and testing of all hypotheses through the coefficient of determination test, partial test (t test) and simultaneous test (f test). The results of this study indicate that the marketing mix consisting of the 4Ps (product, price, place, promotion) has a positive and significant effect on increasing silk sales to Silk Craftsmen of BNI Sengkang Village, Wajo Regency. Among the marketing mix, the price strategy has the most dominant influence on silk sales to Silk Craftsmen of BNI Sengkang Village, Wajo Regency, based on the results of statistical analysis, the value of the regression coefficient shows the highest value among the other independent variables.","PeriodicalId":351800,"journal":{"name":"Advances in Business & Industrial Marketing Research","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128326051","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analysis of the Marketing Strategy of Sharia Insurance Services in Increasing Customer Loyalty 伊斯兰保险服务提高客户忠诚度的营销策略分析
Advances in Business & Industrial Marketing Research Pub Date : 2023-01-28 DOI: 10.60079/abim.v1i1.46
R. Dewi
{"title":"Analysis of the Marketing Strategy of Sharia Insurance Services in Increasing Customer Loyalty","authors":"R. Dewi","doi":"10.60079/abim.v1i1.46","DOIUrl":"https://doi.org/10.60079/abim.v1i1.46","url":null,"abstract":"This study aims to test and analyze the marketing strategy of Islamic insurance services in increasing customer loyalty at the Pru Barokah Agency office of PT. Makassar Prudential. The population in this study were agents (marketers) and customers in the city of Makassar with a total of 1204 agents and 4987 customers. The sampling technique used non-probability sampling. The number of samples used were 98 samples obtained from the slovin formulation. The type of data used is primary data collected by distributing questionnaires to all respondents. All hypotheses proposed in this study will be proven through the coefficient of determination test, partial test (t test) and simultaneous test (f test). The results of this study indicate that the marketing strategy which includes product, price, distribution and promotion is very influential on increasing sharia insurance customer loyalty at the Pru Barokah Agency office of PT Prudential Makassar. And the variable that has the most dominant influence is the product variable with the questionnaire count data that is distributed to determine the percentage of significant and dominant variable influence among other variables.","PeriodicalId":351800,"journal":{"name":"Advances in Business & Industrial Marketing Research","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132884438","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effect of Service Quality and Product Attributes on Customer Loyalty 服务质量和产品属性对顾客忠诚的影响
Advances in Business & Industrial Marketing Research Pub Date : 2023-01-28 DOI: 10.60079/abim.v1i1.45
A. Haris
{"title":"The Effect of Service Quality and Product Attributes on Customer Loyalty","authors":"A. Haris","doi":"10.60079/abim.v1i1.45","DOIUrl":"https://doi.org/10.60079/abim.v1i1.45","url":null,"abstract":"This study aims to examine and analyze the effect of service quality and product attributes on customer loyalty (Study on KFC Pengayoman in Makassar). The population in this study are residents in Makassar who are KFC consumers. The sampling method used by the researchers in this study was the proportional Stratified Random Sampling method and a total sample of 70 people was obtained. The type of data used is primary data collected by distributing questionnaires to all respondents. The data in this study will be tested with several stages of testing, namely descriptive statistical tests, validity and reliability tests, classical assumption tests consisting of (normality test, heteroscedasticity test, multicollinearity test) as well as testing all hypotheses through a coefficient of determination test, partial test (test t) and simultaneous test (test f). The results of this study indicate that the service quality variable has no significant effect on customer loyalty at KFC Pengayoman in Makassar. While product attribute variables have a significant effect on customer loyalty at KFC Pengayoman in Makassar. And product attributes are the most dominant variable affecting customer loyalty at KFC Pengayoman Makassar because it has a higher coefficient value and a better significant level than other variables.","PeriodicalId":351800,"journal":{"name":"Advances in Business & Industrial Marketing Research","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115267776","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analysis of the Factors Affecting the Level of Tourist Visits at Puncak Bila Tourism Park 蓬扎比拉旅游公园游客参观水平影响因素分析
Advances in Business & Industrial Marketing Research Pub Date : 2023-01-26 DOI: 10.60079/abim.v1i1.3
Amir Mahmud
{"title":"Analysis of the Factors Affecting the Level of Tourist Visits at Puncak Bila Tourism Park","authors":"Amir Mahmud","doi":"10.60079/abim.v1i1.3","DOIUrl":"https://doi.org/10.60079/abim.v1i1.3","url":null,"abstract":"This study aims to test and analyze the effect of retribution, cost and distance on the number of tourist visits of Puncak Bila tourist park in Sidenreng Rappang Regency. The population in this study was in Sidrap district, and the sampling  method used the accindental sampling method, namely random sampling.   This study used primary data by providing questionnaires to respodents or peak travelers when. The analysis method in this study uses multiple linear regression analysis with the analysis tool used is SPSS-23.  The results showed that in the hypothesis test, the calculated value on all variables was greater than the ttabel, namely Retribution (X1) 6.665; Cost (X2) 3,365; The distance (X3) is 6.696 > 1.98498 with a significant value below 0.05 so that H0 is received which means that levy, cost, and distance are factors that affect the number of tourist visits in Puncak Tourism Park Bila Sidenreng Rappang Regency.","PeriodicalId":351800,"journal":{"name":"Advances in Business & Industrial Marketing Research","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122469284","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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