{"title":"Extensive Research on Understanding the Importance of Green Consumerism in India-The need of the hour-Evolution of buying behavior and changing trends","authors":"Steffy Lawrence, Pallavi Tyagi","doi":"10.58260/j.mas.2202.0110","DOIUrl":"https://doi.org/10.58260/j.mas.2202.0110","url":null,"abstract":"There is a crucial need during the era of globalization to keep our environment safe while keeping the consumers satisfied. Consumer satisfaction and change in perception is an important aspect in order to create a hopeful cultural progress to an asset compelled future. The day each individual on this planet lean towards a green product, at that point itself we would actually spare our “mother earth”, the “maker” of people from being used drastically. Green products add to the green living or practices which foresees air, land and water defilement. Their use limits the carbon impressions or the outpouring of greenhouse gases. Prevailing piece of these things is biodegradable, recyclable, or can be dealt with the dirt. Subsequently their exchanges don’t irritate the ecological change. A green customer is the person who worries about the earth and, in this manner, just buys items that are naturally amicable. Green marketer plans the marketing and promotion of green products. Green consumerism has assisted with prodding huge moves in the manner by which few ventures see the natural challenge. This study critically evaluates the development of businesses towards sustainable products, to further study the growth of ecofriendly processes of production and to study the factors affecting the buying behavior of consumers towards green items contributing to the rising green consumerism. This paper studies the relationship of six constructs on buying behave towards green purchase through the Theory of Planned Behavior (TPB). It inferred and inspected the model in an example of 100 respondents. The discoveries of this model demonstrated that customer attitude and SN does not have a significant relationship with the purchase intention but perceived behavior control have positive effects on the buying behave of green products. Moreover, our outcomes showed that ecological concern doesn’t have a link with the buying behavior for green items. Numerous researches were done on this area by authors. The interpretations add to working on the study of expectation to buy green items, which could assume an important part to green commercialization or green consumerism.","PeriodicalId":344232,"journal":{"name":"Global Journal of Management and Sustainability (MAS) [ISSN: 2583-4460]","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114174483","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Strategic HRM for Organisational Sustainability","authors":"Praveen Kumar","doi":"10.58260/j.mas.2202.0108","DOIUrl":"https://doi.org/10.58260/j.mas.2202.0108","url":null,"abstract":"The verbal confrontation on the connection amongst supportability and human resource management is getting increasingly consideration in the scholarly level and among specialists. The jolt for developing another idea – practical human resource management – is connected with extensive variety of the reasons (as the negative impact of human resource management on human resources) and these themes are the object of the examination in this paper. Because of the way that there is no agreement on meaning of reasonable human resource management, the idea is seen in a lot of ways and distinctive models of economical human resource management are proposed. The paper intends to look at hypothetically the connection amongst manageability and human resource management by dissecting the different constituents of reasonable human resource management and by presenting the model for feasible human resource management, which includes the qualities of the idea and the negative results of human resource management on people.","PeriodicalId":344232,"journal":{"name":"Global Journal of Management and Sustainability (MAS) [ISSN: 2583-4460]","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117282480","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Surrogate Advertisement and its impact","authors":"Ishaan Tyagi, Pallavi Tyagi","doi":"10.58260/j.mas.2202.0109","DOIUrl":"https://doi.org/10.58260/j.mas.2202.0109","url":null,"abstract":"The industries have always one standing defence that why shouldn’t a brand be allowed to advertise their products like alcohol and tobacco; they already pay large amount in the form of taxes. Although the tobacco ads have stopped up to an extent, but both of these industries, i.e. Alcohol and tobacco, show their ads in disguise, these often promote another product under the brand or similar looking but changed product and create similar effect on the minds of people. Studying these effects is one of the main aims of this study, we aim to use primary data and conduct survey to see what people actually know about the surrogate advertisement and what they think of it, The Impact is unknown and as India is hub of various cultures and demographics, it becomes important to study the actual impact of these ads. Do people know how they work, can they tell the difference, that remains to be seen. The person who consumes these ads are the general public and that is what matters to them, it gets them interested. Studying the effect of these ads on general public should be the main aim of the study. How these ads impact the market and the individuals and what people actually make of these ads remains to be seen. The question remains is what do the viewers make of these ads.","PeriodicalId":344232,"journal":{"name":"Global Journal of Management and Sustainability (MAS) [ISSN: 2583-4460]","volume":"84 6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124312203","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Effects of Job Satisfaction in Employee Engagement Reference in IT Companies at Chennai","authors":"Magdalene Peter","doi":"10.58260/j.mas.2202.0107","DOIUrl":"https://doi.org/10.58260/j.mas.2202.0107","url":null,"abstract":"Representative engagement is an expansive term utilized by Human Resources of an association to realize worker's performance and their commitment to the vision of the association. A drew in worker knows about association setting, and works with partners to enhance performance inside the job for the advantage of the association. It is an inspirational disposition held by the workers towards the association and its qualities. The association must work to create and encourage engagement, which requires a two-route relationship amongst manager and representative.' Thus, Employee engagement is a pointer that decides the relationship of a man with the association. Engagement is most nearly connected with the current development of job association. Here in this connection the specialist making a study on representative engagement in HCL-B SERVE, one of the main organizations in India and International.","PeriodicalId":344232,"journal":{"name":"Global Journal of Management and Sustainability (MAS) [ISSN: 2583-4460]","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126386005","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Marketing Practices in Small Scale Industries with Special Reference to Units in Industrial Estates Guindy Chennai","authors":"Gowtham Aashirwad Kumar","doi":"10.58260/j.mas.2202.0106","DOIUrl":"https://doi.org/10.58260/j.mas.2202.0106","url":null,"abstract":"The present study is concerned with the marketing practices of the little scale industrial units. A review of the present written work on the subject reveals that the marketing issues of the little scale industrialists have remained a really unmapped extent. The purpose behind this study is to look at to what degree the little representatives get the marketing thought in their marketing decisions for fulfilling legitimate targets. The mission and vision of the affiliation includes in choosing the necessities and requirements of target markets and passing on the pined for fulfilments more effectively and profitably than contenders.","PeriodicalId":344232,"journal":{"name":"Global Journal of Management and Sustainability (MAS) [ISSN: 2583-4460]","volume":"328 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133499197","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"GROWTH IN USE OF DIGITAL BANKING IN INDIA","authors":"Aryan Verma, Dr. Shalini Mittal","doi":"10.58260/j.mas.2202.0102","DOIUrl":"https://doi.org/10.58260/j.mas.2202.0102","url":null,"abstract":"The Digital India initiative is a government-led initiative with the goal of transforming India into a digitally empowered society and learning economy. Digital banking in India has emerged as the preferred banking channel. However, challenges facing expansion of banks' digital footprint in India are formidable. India, with an unbanked population in the order of 190 million adults, has a staggering number of people without access to credit. The Computerized India initiative aims to emphasise self-government while also transforming India into a more active community. The Government of India has launched the Digital India initiative in order to change the entire environment of open organisations using information development and advanced economy. The goal is to transform India into a carefully drew in the public sight and data economy. Digital banking has revolutionised the way we bank in today's society. With Digital Banking, we can transact more quickly, effortlessly, and simply. The phrase \"digital banking\" refers to banking that is done fully online, without the need of paper documents like checks, pay-in slips, or Demand Drafts. Without needing to physically visit a bank office, digital banking allows users to access and perform all routine banking activities 24 hours a day, seven days a week. Digital banking can be done on a laptop, tablet, or smartphone.","PeriodicalId":344232,"journal":{"name":"Global Journal of Management and Sustainability (MAS) [ISSN: 2583-4460]","volume":"87 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122750259","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"INFLUENCE OF REWARDS AND RECOGNITION ON EMPLOYEES’ –IN RETENTION PROGRAMME AND CAREER DEVELOPMENT","authors":"A. Geetha, A. Muthukumaravel","doi":"10.58260/j.mas.2202.0104","DOIUrl":"https://doi.org/10.58260/j.mas.2202.0104","url":null,"abstract":"In present era, one of the really prevalent issues where most businesses face is staff continuity. The original study major goal is to see how rewards and recognition affect employees' retention and career advancement. This study focuses on three dimensions a) Classification of gender b) Rewards and recognition influence on motivation to keep an employee on board. The sample size for this research study is 200 people. The current study's sample design is random sampling, and the statistical package for social science (SPSS) tool is used to analyze the data's findings, determine relationships, and test hypotheses.","PeriodicalId":344232,"journal":{"name":"Global Journal of Management and Sustainability (MAS) [ISSN: 2583-4460]","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114251277","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"GREEN FINANCE: A ROADMAP TO GREEN AND SUSTAINABLE ECONOMY","authors":"Asutosh Prajapati, Dr. Shalini Mittal","doi":"10.58260/j.mas.2202.0103","DOIUrl":"https://doi.org/10.58260/j.mas.2202.0103","url":null,"abstract":"The world is well known with the fact that we have a specific amount of non-renewable energy resources but still many of the Nations are dependent on those. In order to eliminate this dependency of non-renewable energy resources to those which can be e a renewable source of energy, with this the topic of green finance comes into the play. Still the implications of green finance have major challenges ahead which include problems such as technological factors, storage factors and investment factors and so on. These challenges can be improvised not only with the help of Central governments but also with the help of private sector. Along with these challenges many papers are published with more optimized solutions by which all the factors can be mobilized from an economic perspective. This paper will try to clarify more about green finance and would be able to identify the upcoming pathways that could lead the Nations towards stronger sustainability. Here the importance of green finance products such as carbon financing, green bonds, sustainability loans etc. are also explained in terms of development of green finance that different nations are adopting in order to have sustainable economies. This paper mentions not only the current challenges but also so the current status of green finance along with the recent development of Asia - Pacific region.","PeriodicalId":344232,"journal":{"name":"Global Journal of Management and Sustainability (MAS) [ISSN: 2583-4460]","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122734743","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"INTRODUCTION OF BAD BANK IN THE INDIAN BANKING SYSTEM","authors":"Ishika Jindal, Shalini Mittal","doi":"10.58260/j.mas.2202.0105","DOIUrl":"https://doi.org/10.58260/j.mas.2202.0105","url":null,"abstract":"A bank is a type of financial institution that deals with money and offers a variety of financial services. They have the responsibility of accepting the deposits and providing the loans to the customers and earning profit. The bank receives deposits from a range of customers, which are then circulated to the general public in the form of loans. If everything goes well, the loan is repaid on time then the loan is categorized as a normal asset, but if things go wrong the same asset can become a burden for the bank, if the repayment is not made on time for a variety of reasons, then these assets are classified as NPAs (non-performing assets). The idea of a bad bank has been suggested by many professionals in India, but during COVID-19 the idea got some major consequences. As a result, when presenting the budget for 2021-2022, the Union Finance Minister advocated the construction of these new types of banks. The governor of the Reserve Bank of India has also agreed to participate in this unique concept for maintaining the banking sector's growth and financial stability. The current paper examines the concept of bad banks, as well as its origins and implementations around the world.","PeriodicalId":344232,"journal":{"name":"Global Journal of Management and Sustainability (MAS) [ISSN: 2583-4460]","volume":"89 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133452885","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Impact on Economy with the Emergence of Block Chain","authors":"Ambika Khurana, Himanshi Puri","doi":"10.58260/j.mas.2202.0101","DOIUrl":"https://doi.org/10.58260/j.mas.2202.0101","url":null,"abstract":"Block chain and distributed ledger technologies have the potential to revolutionize the economy, and this research gives an overview of the technology's fundamentals. The history of this technology may be traced all the way back to the Bitcoin electronic currency system. By emphasizing potentials but also shortcomings, restrictions, and hazards, Block chain and distributed ledger technology may be used in different industries. Block chain has both advantages and problems, and we'll be looking at how we can improve it so that the economy benefits from it in the long run. There are numerous new opportunities for businesses in which prices are frequently directly transferred between participants over the internet in the same straightforward manner in which we tend to pay with cash while driving and in the same convenient manner in which we tend to use instant electronic communication. The block chain technology is primarily classified as a subset of the larger family of distributed ledger technologies, which includes all strategies for redistributed data sharing in situations where replicated and synchronic digital information is distributed across multiple sites, countries, or establishments.","PeriodicalId":344232,"journal":{"name":"Global Journal of Management and Sustainability (MAS) [ISSN: 2583-4460]","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121181910","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}