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Selected Issues in Global Health Communications最新文献

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Using Sensemaking Theory to Improve Risk Management and Risk Communication: What Can We Learn? 运用语义构建理论改进风险管理和风险沟通:我们能学到什么?
Selected Issues in Global Health Communications Pub Date : 2018-09-26 DOI: 10.5772/INTECHOPEN.75725
E. Haas, Patrick L. Yorio
{"title":"Using Sensemaking Theory to Improve Risk Management and Risk Communication: What Can We Learn?","authors":"E. Haas, Patrick L. Yorio","doi":"10.5772/INTECHOPEN.75725","DOIUrl":"https://doi.org/10.5772/INTECHOPEN.75725","url":null,"abstract":"Risks and communication surrounding risks must be interpreted and responded to by employees in a way that honors the organization’s health and safety (H&S) goals. This chapter integrates sensemaking theory and organizational risk management processes. In doing so, information is gleaned about gaps in risk communication messaging and dissemination. This proposed model has the potential to enhance the organizational and communication processes necessary to support the cognitive, motivation, and social coordination components in risk communication messaging that underlie H&S decision making.","PeriodicalId":341027,"journal":{"name":"Selected Issues in Global Health Communications","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124614386","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
Social Marketing for Health: Theoretical and Conceptual Considerations 健康社会营销:理论和概念考虑
Selected Issues in Global Health Communications Pub Date : 2018-09-26 DOI: 10.5772/INTECHOPEN.76509
M. Shams
{"title":"Social Marketing for Health: Theoretical and Conceptual Considerations","authors":"M. Shams","doi":"10.5772/INTECHOPEN.76509","DOIUrl":"https://doi.org/10.5772/INTECHOPEN.76509","url":null,"abstract":"Marketing, besides education and enforcement, is a strategy to change behaviors. The most important question for commercial marketers is: “What can we do to persuade people to buy our products?” They try to use commercial marketing principles such as exchange theory, consumer orientation, competition, audience segmentation, and marketing mix, to influence customers and sell their products and services. Health is consid - ered as an important market, and people have to pay tangible and intangible costs to buy health products, services, and behaviors. So, health professionals must know about mar- keting key concepts and designing programs to promote health products and changing health behavior. “Social marketing” is an approach to persuade people to accept ideas and attitudes, perform healthy behaviors, refer to health facilities, and receive health products. In this chapter, the theoretical considerations and practical steps for planning, implementing, and evaluating the interventions based on the social marketing approach will be discussed. At the end of the chapter, we will study four researches designed and implemented based on the social marketing model.","PeriodicalId":341027,"journal":{"name":"Selected Issues in Global Health Communications","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121894658","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 11
Introductory Chapter: Global Health Communication - Focused Issues and Challenges 导论章:全球卫生传播-重点问题和挑战
Selected Issues in Global Health Communications Pub Date : 2018-09-26 DOI: 10.5772/INTECHOPEN.80674
A. Schneider, M. Haider
{"title":"Introductory Chapter: Global Health Communication - Focused Issues and Challenges","authors":"A. Schneider, M. Haider","doi":"10.5772/INTECHOPEN.80674","DOIUrl":"https://doi.org/10.5772/INTECHOPEN.80674","url":null,"abstract":"The current art and science of social and behavior change (SBC) has benefited from the many lessons learned and documented over the years from a wide variety of disciplines and approaches—including anthropology, psychology, marketing, communication research, social marketing, and more recently behavioral economics and human-centered design. Over the years, SBC has accumulated a robust body of compelling evidence, consisting of both scientific research, and documented success stories that demonstrate how the tools and approaches of SBC have effectively influenced behavior change in almost every area of public health, as well as related sectors. The many creative products and events that have been developed within the field make it easy for us to see that art and creativity play an important role in SBC. However, the science behind SBC is less visible but has, arguably, been even more important to the field’s success.","PeriodicalId":341027,"journal":{"name":"Selected Issues in Global Health Communications","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129857060","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Healthcare Message Design toward Social Communication: Convergence Based on Philosophical and Theoretical Perspectives 面向社会传播的医疗信息设计:基于哲学与理论视角的融合
Selected Issues in Global Health Communications Pub Date : 2018-09-26 DOI: 10.5772/INTECHOPEN.76254
Ji-Young An, J. Paik
{"title":"Healthcare Message Design toward Social Communication: Convergence Based on Philosophical and Theoretical Perspectives","authors":"Ji-Young An, J. Paik","doi":"10.5772/INTECHOPEN.76254","DOIUrl":"https://doi.org/10.5772/INTECHOPEN.76254","url":null,"abstract":"The importance of communication in healthcare has gained considerable attention especially with the rise of the model of patient-centered care. There are many types of messages between healthcare providers and consumers, which is an intangible form of healthcare message design (HMD) as a medium of communication. In the role, HMD is understood as an expansion of universal communicability and plays an important role in social communication. This chapter introduces the concept of HMD based on philosophical underpinnings and theoretical frameworks and defines the process of HMD. For the work, convergence research (or transdisciplinarity, and interdisciplinarity) was conducted, which entails integrating knowledge, theories, methods, data, and expertise from different disciplines.","PeriodicalId":341027,"journal":{"name":"Selected Issues in Global Health Communications","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122956227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Social Marketing and Health Communication: A Case Study at the Brazilian Federal Senate 社会营销与健康传播:以巴西联邦参议院为例
Selected Issues in Global Health Communications Pub Date : 2018-09-26 DOI: 10.5772/INTECHOPEN.78126
Paulo Ricardo dos Santos Meira, I. Trombka, DanieleCarvalho Calvano Mendes
{"title":"Social Marketing and Health Communication: A Case Study at the Brazilian Federal Senate","authors":"Paulo Ricardo dos Santos Meira, I. Trombka, DanieleCarvalho Calvano Mendes","doi":"10.5772/INTECHOPEN.78126","DOIUrl":"https://doi.org/10.5772/INTECHOPEN.78126","url":null,"abstract":"This chapter aims to show how a breast cancer campaign can be successfully planned and how the expected results can be achieved, in accordance with the best practices of health communication under the social marketing paradigm. The case study is the Pink October (month dedicated to women ’ s health) at the Brazilian Federal Senate, in 2017, result of interdepartmental (Top Management, Health, Human Resources and Social Communica- tion areas) and interinstitutional (Federal Senate, Government of the Federal District and health-related institutions) partnership efforts. Social marketing, internal marketing and endobranding concepts are explored, as well as the breast cancer issue, in order to provide a better understanding among interested readers. While results are positive, some chal- lenges and concerns are brought to light, which point to the need for improvements in the Pink October program for the coming years. The case study involved literature review, analysis of media articles and focused interviews.","PeriodicalId":341027,"journal":{"name":"Selected Issues in Global Health Communications","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114889549","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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