Siber International Journal of Digital Business (SIJDB)最新文献

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Determinant Analysis of Business Risk with Institutional Ownership as a Moderating Variable 以机构所有权为调节变量的企业风险决定因素分析
Siber International Journal of Digital Business (SIJDB) Pub Date : 2023-07-05 DOI: 10.38035/sijdb.v1i1.11
Reski Nofrialdi, Farhan Saputra, M. R. Mahaputra
{"title":"Determinant Analysis of Business Risk with Institutional Ownership as a Moderating Variable","authors":"Reski Nofrialdi, Farhan Saputra, M. R. Mahaputra","doi":"10.38035/sijdb.v1i1.11","DOIUrl":"https://doi.org/10.38035/sijdb.v1i1.11","url":null,"abstract":"The purpose of this study was to determine the effect of the level of institutional ownership on the relationship between asset quality, leverage, efficiency, BI rate and business risk. The method used in this study is explanatory research. Data analysis in this study is the normality test, multicollinearity test, heteroscedasticity test and autocorrelation test. From the results of the research that has been done, several conclusions are obtained as follows: Asset quality has no significant negative effect on business risk. Leverage has a significant negative effect on business risk. Efficiency has a significant positive effect on business risk. BI rate has no significant negative effect on business risk. Institutional ownership has no effect on the relationship between asset quality, leverage, efficiency and business risk.","PeriodicalId":340497,"journal":{"name":"Siber International Journal of Digital Business (SIJDB)","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129463800","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effect of Billboard Ads and Social Media on Brand Awareness 广告牌广告和社交媒体对品牌知名度的影响
Siber International Journal of Digital Business (SIJDB) Pub Date : 2023-07-01 DOI: 10.38035/sijdb.v1i1.8
Michal Wasserbauer
{"title":"The Effect of Billboard Ads and Social Media on Brand Awareness","authors":"Michal Wasserbauer","doi":"10.38035/sijdb.v1i1.8","DOIUrl":"https://doi.org/10.38035/sijdb.v1i1.8","url":null,"abstract":"This study discusses the influence of billboard advertising and social media on brand awareness is a literature review scientific article. The purpose of writing this article is to build a hypothesis of influence between variables that can be used in further research, within the scope of marketing management science. The method of writing articles is quantitative, data obtained from questionnaires submitted to respondents via google form with several indicators related to billboard advertisements and social media. The population in this study amounted to 200 people with a research sample of 50 respondents. The sampling technique used is accidental sampling. The tests carried out are t-tests, f-tests and determination coefficient tests.  The results of this study include: 1) Billboard advertising has an effect on brand awareness partially; 2) Social media has a partial effect on brand awareness; and 3) Billboard advertising and social media affect brand awareness simultaneously. Apart from these 2 exogen variables that affect endogenous variables of brand awareness, there are still other factors including promotion, co-branding and advertising.","PeriodicalId":340497,"journal":{"name":"Siber International Journal of Digital Business (SIJDB)","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130596666","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Calculation of Value At Risk using Historical Simulation, Variance Covariance and Monte Carlo Simulation Methods 用历史模拟、方差协方差和蒙特卡罗模拟方法计算风险价值
Siber International Journal of Digital Business (SIJDB) Pub Date : 2023-07-01 DOI: 10.38035/sijdb.v1i1.7
M. R. Mahaputra, Andri Yandi, Amalina Maharani
{"title":"Calculation of Value At Risk using Historical Simulation, Variance Covariance and Monte Carlo Simulation Methods","authors":"M. R. Mahaputra, Andri Yandi, Amalina Maharani","doi":"10.38035/sijdb.v1i1.7","DOIUrl":"https://doi.org/10.38035/sijdb.v1i1.7","url":null,"abstract":"The purpose of this study is to measure the Value at Risk of single assets of companies listed on the Jakarta Islamic Index using the Historical Simulation, Variance Covariance and Monte Carlo Simulation methods. The research method is defined as a scientific way to obtain data with specific purposes and uses. The research design used in this study is a comparative study, this study uses data analysis methods with a quantitative approach. The results of the research are based on validity testing using the Backtesting Kupiec method and Basel traffic light known that all three methods are used in this study produces a valid (accurate) VaR value for used.","PeriodicalId":340497,"journal":{"name":"Siber International Journal of Digital Business (SIJDB)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130486083","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analysis of the Effect of Corporate Social Responsibility on MSME Business Performance with Innovation as a Mediating Variable 以创新为中介变量的企业社会责任对中小微企业经营绩效的影响分析
Siber International Journal of Digital Business (SIJDB) Pub Date : 2023-07-01 DOI: 10.38035/sijdb.v1i1.9
Ebit Bimas Saputra, Evan Saputra
{"title":"Analysis of the Effect of Corporate Social Responsibility on MSME Business Performance with Innovation as a Mediating Variable","authors":"Ebit Bimas Saputra, Evan Saputra","doi":"10.38035/sijdb.v1i1.9","DOIUrl":"https://doi.org/10.38035/sijdb.v1i1.9","url":null,"abstract":"The purpose of this study is to determine the effect of Innovation on Business Performance and to find out that Innovation mediates the relationship between Corporate Social Responsibility (CSR) and Business performance. The type of research used is quantitative research with a causal form. Data analysis used SmartPLS 3.2.6 software using the Structural Equation Model (SEM) method. The results of this study used 3 variables, namely Corporate Social Responsibility, Innovation and Performance, and the results of the analysis of the 3 variables showed that all hypotheses were significant.","PeriodicalId":340497,"journal":{"name":"Siber International Journal of Digital Business (SIJDB)","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127907478","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The Effect of Product Innovation and Product Variations on Consumer Buying Interest 产品创新和产品变化对消费者购买兴趣的影响
Siber International Journal of Digital Business (SIJDB) Pub Date : 2023-07-01 DOI: 10.38035/sijdb.v1i1.10
Jungang Wang
{"title":"The Effect of Product Innovation and Product Variations on Consumer Buying Interest","authors":"Jungang Wang","doi":"10.38035/sijdb.v1i1.10","DOIUrl":"https://doi.org/10.38035/sijdb.v1i1.10","url":null,"abstract":"This study discusses the effect of product innovation and product variations on buying interest. The purpose of writing this article is to determine the influence of product innovation and product variations on consumer buying interest, within the scope of marketing management science. The method of writing articles is quantitative descriptive.  The population in this study amounted to 147 people with a research sample of 50 respondents. The sampling technique used is accidental sampling. The tests carried out are t-tests, f-tests and determination coefficient tests.  The results of this study include: 1)  Product innovation affects consumer buying interest partially;  2) Product variations affect consumer buying interest partially; and 3) Product innovation and product variation affect consumer buying interest simultaneously. Apart from these 2 exogenous variables that affect endogenous variables  of consumer buying interest, there are still other factors including price, product quality and service quality.","PeriodicalId":340497,"journal":{"name":"Siber International Journal of Digital Business (SIJDB)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130075438","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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