{"title":"Behavioural Perspective of Customer Engagement in FMCG Brands","authors":"Simran Kataria, Poornima Wadhwa, Sahil Behl, Rishabh Gupta, Krishna Mehta, Swapnil Mathur","doi":"10.2139/ssrn.3911158","DOIUrl":"https://doi.org/10.2139/ssrn.3911158","url":null,"abstract":"Rapidly increasing internet users and innovative web-based technologies has transformed the existing web application into new media. It has also been expedited significantly by the advancements in mobile technologies which have changed the way people communicate with each other. In the last few decade social media and internet has become a giant who has taken over the globe. This phenomenon has about three significant effects. First, the web has become one of the most important platforms where a large number of activities are now aimed towards consumers. Second, value creation is now shifted from the marketers to the consumers. Third, the consumer has more power than the marketers. This study is focused on Consumer Engagement in Indian FMCG brand run social media. The three concepts taken into consideration are customer engagement itself , brand attachment and the perceived benefits from it. It is an attempts to study the research done in this field by proposing a framework to understand the consumer's behaviour on social media. The study also shows that there is a significant effect of the brand engagement on consumers purchase intention. For this purpose, important factors were identified which affect the consumer’s attitude and brand engagement.","PeriodicalId":340301,"journal":{"name":"SIRN: Determination of Benefits (Sub-Topic)","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124315917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Understanding the Growth in Federal Disability Programs: Who are the Marginal Beneficiaries and How Much Do They Cost?","authors":"A. Kirk","doi":"10.2139/ssrn.1982645","DOIUrl":"https://doi.org/10.2139/ssrn.1982645","url":null,"abstract":"SSI and SSDI, the two work disability programs administered by the Social Security Administration (SSA), have been marked by concerns about target efficiency since their inception. This study uses SSA administrative data linked with National Health Interview Survey data (NHIS) to examine health status, labor force participation at time of NHIS interview, and linked mortality data to examine mortality during the period following NHIS interview. The self-reported health status data present two strong and consistent patterns: denied applicants report being in considerably worse health than non-applicants, and beneficiaries appear to be sicker yet. In logit models among disability beneficiaries, women are significantly less likely to report excellent/very good health, but race has no significant effect. While being female decreased the probability of good health, it has no significant effect on the probability of reporting no work limitation at time of interview among beneficiaries. Although race was not significant in the model of self-reported health, both Hispanics and non-Hispanic blacks are significantly more likely to report no work limitation at time of interview. This study has important limitations. NHIS respondents who link to the SSA administrative data may not be representative of all individuals with disability application histories. In addition, individuals must live long enough after disability determination to be drawn into an NHIS sample, and these results reflect the experience of that subsample of disability applicants who do not die during the determination process or soon thereafter.","PeriodicalId":340301,"journal":{"name":"SIRN: Determination of Benefits (Sub-Topic)","volume":"186 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2012-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133471414","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}