H2H Marketing最新文献

筛选
英文 中文
Finding Meaning in a Troubled World 在混乱的世界中寻找意义
H2H Marketing Pub Date : 2020-12-13 DOI: 10.1007/978-3-030-59531-9_6
P. Kotler, Waldemar Pfoertsch, Uwe Sponholz
{"title":"Finding Meaning in a Troubled World","authors":"P. Kotler, Waldemar Pfoertsch, Uwe Sponholz","doi":"10.1007/978-3-030-59531-9_6","DOIUrl":"https://doi.org/10.1007/978-3-030-59531-9_6","url":null,"abstract":"","PeriodicalId":336060,"journal":{"name":"H2H Marketing","volume":"178 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116418083","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The New Paradigm: H2H Marketing 新范式:H2H营销
H2H Marketing Pub Date : 2020-12-13 DOI: 10.1007/978-3-030-59531-9_2
P. Kotler, Waldemar Pfoertsch, Uwe Sponholz
{"title":"The New Paradigm: H2H Marketing","authors":"P. Kotler, Waldemar Pfoertsch, Uwe Sponholz","doi":"10.1007/978-3-030-59531-9_2","DOIUrl":"https://doi.org/10.1007/978-3-030-59531-9_2","url":null,"abstract":"","PeriodicalId":336060,"journal":{"name":"H2H Marketing","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125080349","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
H2H Mindset: The Basis H2H心态:基础
H2H Marketing Pub Date : 2020-12-13 DOI: 10.1007/978-3-030-59531-9_3
Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz
{"title":"H2H Mindset: The Basis","authors":"Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz","doi":"10.1007/978-3-030-59531-9_3","DOIUrl":"https://doi.org/10.1007/978-3-030-59531-9_3","url":null,"abstract":"","PeriodicalId":336060,"journal":{"name":"H2H Marketing","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129594115","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
H2H Management: Putting Trust and Brand in Focus H2H管理:重信任、重品牌
H2H Marketing Pub Date : 2020-12-13 DOI: 10.1007/978-3-030-59531-9_4
P. Kotler, Waldemar Pfoertsch, Uwe Sponholz
{"title":"H2H Management: Putting Trust and Brand in Focus","authors":"P. Kotler, Waldemar Pfoertsch, Uwe Sponholz","doi":"10.1007/978-3-030-59531-9_4","DOIUrl":"https://doi.org/10.1007/978-3-030-59531-9_4","url":null,"abstract":"","PeriodicalId":336060,"journal":{"name":"H2H Marketing","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125747649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Rethinking Operative Marketing: The H2H Process 重新思考运营营销:H2H过程
H2H Marketing Pub Date : 2020-12-13 DOI: 10.1007/978-3-030-59531-9_5
P. Kotler, Waldemar Pfoertsch, Uwe Sponholz
{"title":"Rethinking Operative Marketing: The H2H Process","authors":"P. Kotler, Waldemar Pfoertsch, Uwe Sponholz","doi":"10.1007/978-3-030-59531-9_5","DOIUrl":"https://doi.org/10.1007/978-3-030-59531-9_5","url":null,"abstract":"","PeriodicalId":336060,"journal":{"name":"H2H Marketing","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132975441","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
The Current State of Marketing 市场营销的现状
H2H Marketing Pub Date : 2020-12-13 DOI: 10.1007/978-3-030-59531-9_1
P. Kotler, Waldemar Pfoertsch, Uwe Sponholz
{"title":"The Current State of Marketing","authors":"P. Kotler, Waldemar Pfoertsch, Uwe Sponholz","doi":"10.1007/978-3-030-59531-9_1","DOIUrl":"https://doi.org/10.1007/978-3-030-59531-9_1","url":null,"abstract":"","PeriodicalId":336060,"journal":{"name":"H2H Marketing","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121946138","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
H2H Marketing: Case Studies on Human-to-Human Marketing H2H营销:人对人营销案例研究
H2H Marketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-031-22393-8
{"title":"H2H Marketing: Case Studies on Human-to-Human Marketing","authors":"","doi":"10.1007/978-3-031-22393-8","DOIUrl":"https://doi.org/10.1007/978-3-031-22393-8","url":null,"abstract":"","PeriodicalId":336060,"journal":{"name":"H2H Marketing","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132849249","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信