Mgr Mkt: Channel Management & Retailing (Topic)最新文献

筛选
英文 中文
Assessing Price Elasticity for Private Labels and National Brands: Differences by Income and Store Location 评估自有品牌和国家品牌的价格弹性:收入和商店位置的差异
Mgr Mkt: Channel Management & Retailing (Topic) Pub Date : 2006-03-01 DOI: 10.2139/ssrn.901787
Min-Hsin Huang, E. Jones, D. E. Hahn, Robert P. Leone
{"title":"Assessing Price Elasticity for Private Labels and National Brands: Differences by Income and Store Location","authors":"Min-Hsin Huang, E. Jones, D. E. Hahn, Robert P. Leone","doi":"10.2139/ssrn.901787","DOIUrl":"https://doi.org/10.2139/ssrn.901787","url":null,"abstract":"Previous studies have been inconclusive as to whether national brands have greater or smaller price elasticities than private labels. This paper examines consumers' price sensitivity for private labels and national brands within different socioeconomic environments and investigates how socioeconomic status impacts price response to private and national brands. An AIDS model is developed and used to measure price elasticities for seven product categories that are sold in six stores. These stores are selected from geographic areas that are populated by higher- and lower-income consumers. Results show that national brands have larger price elasticities than private labels, particularly in lower-income areas.","PeriodicalId":322338,"journal":{"name":"Mgr Mkt: Channel Management & Retailing (Topic)","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2006-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126864560","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:604180095
Book学术官方微信
小红书