{"title":"Notwendigkeit eines neuen Marketingansatzes","authors":"Waldemar Pförtsch, Uwe Sponholz","doi":"10.1007/978-3-658-25519-0_2","DOIUrl":"https://doi.org/10.1007/978-3-658-25519-0_2","url":null,"abstract":"","PeriodicalId":321590,"journal":{"name":"Das neue Marketing-Mindset","volume":"78 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132864131","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}