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Analysing & Critically Evaluating Spencer Stuart's Company Strategy 史宾沙公司战略分析与批判评价
Bulletin - Prague College Centre for Research and Interdisciplinary Studies Pub Date : 2012-01-01 DOI: 10.2478/v10284-012-0007-x
S. Valentova
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引用次数: 0
Mini Cooper: Current Marketing Strategy, Digital Marketing Approach, the Brand & Ethical Values Mini Cooper:当前的营销策略，数字营销方法，品牌和道德价值观
Bulletin - Prague College Centre for Research and Interdisciplinary Studies Pub Date : 2012-01-01 DOI: 10.2478/v10284-012-0001-3
Oxana Sribnyak
{"title":"Mini Cooper: Current Marketing Strategy, Digital Marketing Approach, the Brand & Ethical Values","authors":"Oxana Sribnyak","doi":"10.2478/v10284-012-0001-3","DOIUrl":"https://doi.org/10.2478/v10284-012-0001-3","url":null,"abstract":"Mini Cooper: Current Marketing Strategy, Digital Marketing Approach, the Brand & Ethical Values This paper aims to analyse the MINI's case study to discover which marketing tools have best served to build a world-class iconic car brand. Using knowledge learned over the marketing course, their current marketing strategy will be analysed in detail. The second part will then critically examine the digital marketing approach of the MINI to answer the question of \"what are the benefits to MINI from such a broad approach?\" Drawing on the MINI case study, the paper will explore how emotions are used in marketing to build loyalty to the brand. MINI's successful brand performance, and the spirit created by its brand, the values and beliefs of \"typical MINI's buyers\" will be investigated in detail. The paper will also highlight the ethical values of the MINI Company and conclude with opinions about why some car companies put so much emphasis on conducting their business in an ethical manner.","PeriodicalId":318030,"journal":{"name":"Bulletin - Prague College Centre for Research and Interdisciplinary Studies","volume":"176 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2012-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124363496","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Ethics of Downsizing 裁员的道德规范
Bulletin - Prague College Centre for Research and Interdisciplinary Studies Pub Date : 2012-01-01 DOI: 10.2478/v10284-012-0003-1
O. Osipova
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引用次数: 1
Traditional Type in the Digital Era 数字时代的传统字体
Bulletin - Prague College Centre for Research and Interdisciplinary Studies Pub Date : 2012-01-01 DOI: 10.2478/v10284-012-0004-0
Silvia Weinzettelova
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引用次数: 2
The Capital Asset Pricing Model 资本资产定价模型
Bulletin - Prague College Centre for Research and Interdisciplinary Studies Pub Date : 2012-01-01 DOI: 10.2478/v10284-012-0006-y
Tamara Ayrapetova
{"title":"The Capital Asset Pricing Model","authors":"Tamara Ayrapetova","doi":"10.2478/v10284-012-0006-y","DOIUrl":"https://doi.org/10.2478/v10284-012-0006-y","url":null,"abstract":"The Capital Asset Pricing Model","PeriodicalId":318030,"journal":{"name":"Bulletin - Prague College Centre for Research and Interdisciplinary Studies","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2012-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128866261","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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