{"title":"The innovative disruption of marketing and communication","authors":"Edoardo Magnotta","doi":"10.4324/9780429203572-7","DOIUrl":"https://doi.org/10.4324/9780429203572-7","url":null,"abstract":"","PeriodicalId":311270,"journal":{"name":"Digital Disruption in Marketing and Communications","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130998245","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"From marketing to branding","authors":"Edoardo Magnotta","doi":"10.4324/9780429203572-3","DOIUrl":"https://doi.org/10.4324/9780429203572-3","url":null,"abstract":"","PeriodicalId":311270,"journal":{"name":"Digital Disruption in Marketing and Communications","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123161607","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The brand","authors":"Edoardo Magnotta","doi":"10.4324/9780429203572-4","DOIUrl":"https://doi.org/10.4324/9780429203572-4","url":null,"abstract":"","PeriodicalId":311270,"journal":{"name":"Digital Disruption in Marketing and Communications","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131143383","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The digital transformation","authors":"Edoardo Magnotta","doi":"10.4324/9780429203572-6","DOIUrl":"https://doi.org/10.4324/9780429203572-6","url":null,"abstract":"","PeriodicalId":311270,"journal":{"name":"Digital Disruption in Marketing and Communications","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123366239","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Communication and lobbying","authors":"Edoardo Magnotta","doi":"10.4324/9780429203572-5","DOIUrl":"https://doi.org/10.4324/9780429203572-5","url":null,"abstract":"","PeriodicalId":311270,"journal":{"name":"Digital Disruption in Marketing and Communications","volume":"76 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134585623","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Marketing in the future company","authors":"Edoardo Magnotta","doi":"10.4324/9780429203572-1","DOIUrl":"https://doi.org/10.4324/9780429203572-1","url":null,"abstract":"","PeriodicalId":311270,"journal":{"name":"Digital Disruption in Marketing and Communications","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116977565","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Communication and its link with marketing in the future company","authors":"Edoardo Magnotta","doi":"10.4324/9780429203572-2","DOIUrl":"https://doi.org/10.4324/9780429203572-2","url":null,"abstract":"","PeriodicalId":311270,"journal":{"name":"Digital Disruption in Marketing and Communications","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122659659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}