发布求助
文献互助 智能选刊 最新文献

SIMKT: Cause-Related Marketing (Sub-Topic)最新文献

筛选
英文 中文
Marketing's Peculiarities in Health Services 卫生服务市场营销的特点
SIMKT: Cause-Related Marketing (Sub-Topic) Pub Date : 1900-01-01 DOI: 10.2139/ssrn.1112469
C. Răbonţu
{"title":"Marketing's Peculiarities in Health Services","authors":"C. Răbonţu","doi":"10.2139/ssrn.1112469","DOIUrl":"https://doi.org/10.2139/ssrn.1112469","url":null,"abstract":"The present paper has as its purpose to bring in evidence some of the peculiarities of the application of marketing in the domain of health services, emphasizing the intercessions of the specific organizations initiated at the microeconomic level, and only tangentially those developed at the macroeconomic level. For a better understanding of the way in which marketing is applied at the level of those organizations, a clarification of the health services' content and of the specific elements that favour or limit the application of some concepts, methods and marketing techniques is necessary.","PeriodicalId":309564,"journal":{"name":"SIMKT: Cause-Related Marketing (Sub-Topic)","volume":"272 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122769925","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：604180095
Book学术官方微信
小红书