Journal of Integrated Marketing Communications and Digital Marketing最新文献

{"title":"Digitalization in School Management: Efficacy and Attitude in Public Secondary Schools in Rungwe District, Mbeya-Tanzania","authors":"Maurus Clement Mponela, D. B. Mchami","doi":"10.46610/jimcdm.2023.v04i02.002","DOIUrl":"https://doi.org/10.46610/jimcdm.2023.v04i02.002","url":null,"abstract":"School management is a sunshade for accomplishing school achievement, improving output and refining the enlightening system at the school level. The adoption of digital technologies in Tanzania is perceived as vital for enhancing efficient managerial function in public secondary schools. However, the implementation of digital technologies in school management appears to be turbulent. This study attempted to explore digitalization in school management: efficacy and attitude in public secondary schools in Rungwe district Mbeya, Tanzania. The study was underpinned by two objectives: to determine the extent to which digital technology is effective in school management in public secondary schools and to examine the attitude of public secondary schools towards the use of digital technology in school management. This study adopted concurrent mixed research methods. Systematic and purposive sampling techniques were adopted to select 180 participants, consisting of 160 teachers and 20 heads of schools. Questionnaires, interview guides and observation methods were employed to gather information from the participants. Quantitative data were analyzed using descriptive statistics with the aid of Statistical Package for Social Science (SPSS) version 21 and qualitative data were systematized into themes and evaluated thematically. The findings indicated that to a large extent, digital technology has been efficacious in communication, finance, updating school information, student registration, transfer of information, and record-keeping. It was also revealed that public secondary schools perceive digitalization in school management as a complicated issue due to low networking, inadequate technical know-how, and inadequate technical support and complicated digital systems. The study recommended that the government should commit to up-to-date ICT policy, effectively building digital skills for the school leaders, integrating digital learning into secondary education programs, private sector engagement in digital technologies ventures in schools, and enhancing school networking infrastructures.","PeriodicalId":305441,"journal":{"name":"Journal of Integrated Marketing Communications and Digital Marketing","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115340150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Perception of Customers towards Online Shopping: A Study in Krishnagiri District, Tamil Nadu","authors":"K. Priya, S. E.","doi":"10.46610/jimcdm.2023.v04i01.004","DOIUrl":"https://doi.org/10.46610/jimcdm.2023.v04i01.004","url":null,"abstract":"Purpose: The current study is to examine the behaviour of customers towards online shopping, to analyze the satisfaction of the customers towards online shopping and to measure the problems faced by the customers while buying goods in online shopping. Online shoppers can benefit from the newly drafted guidelines Theoretical framework: Online buying trends and consumer habits need to be monitored and evaluated often to keep up with the shifting purchasing landscape. The difficulties encountered by internet shoppers were analyzed across different sites. Design/methodology/approach: The study is descriptive and carried out in Krishnagiri district, Tami Nadu. The district connects Karnataka, Andra Pradesh and Telangana with Tamil Nadu. The study has been done to comprehend the awareness of the customers towards online shopping consisting of behaviour, satisfaction and their opinion on different problems faced by them while buying in the retail market. 200 sample respondents across the districts have been selected using a convenient sampling method. The customers using online shopping for buying electronic goods and their accessories like mobile phones, television, laptop, etc., are purposively selected to identify the unique characteristics of the customers towards online shopping. Findings: The personal interview has been conducted with each respondent. The collected primary data are analyzed with the help of SPSS software using simple percentages, descriptive statistics, Fried man test, ANOVA, Z test and factors analysis. The recommendations will raise customers' general enlightenment about internet buying in general. Research, Practical & Social implications: As customers want to avoid infection and risk with Covid-19, the study's consequence aids researchers and businesses in fast adapting and adjusting their marketing approach, with an emphasis on digitalization. Originality/value: Online merchants can learn more about customer habits according to this research. As a result, shoppers will have fewer issues when using the site, and their confidence in it will grow, resulting in more purchases. The study concluded that the ranks given for the varieties of brands and products available and offer and discounts offered are important factors to influence the customers' minds.","PeriodicalId":305441,"journal":{"name":"Journal of Integrated Marketing Communications and Digital Marketing","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131261916","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Consumer Perception on Global Garments Products - A Case Study on Mayiladuthurai Town, Tamil Nadu","authors":"S. Balamurugan","doi":"10.46610/jimcdm.2022.v03i02.002","DOIUrl":"https://doi.org/10.46610/jimcdm.2022.v03i02.002","url":null,"abstract":"The main objective of this study is to investigate the consumer perception towards buying global garments products. Globalization is a planned movement that leads to the transformation of the entire world into a global market, i.e. a global village. Although the \"global village\" predicted a decade ago still has a long way to go, emerging consumer markets are characterized by global competition and challenges. Globalization has allowed companies to conduct businesses and market products across countries. Also, globalization allows consumers to buy different brands from different countries. India is one of the largest retail markets in the world. Thus, many countries are emphasizing marketing their products in India with different prices, types, colors, qualities, and quantities. Most consumers in developing countries now believe that global products are quality products. This trend touches all kinds of things including clothing items. The international brand is the epitome of consumers buying global garments products in developing countries, especially in India where most of the consumers are moving to buy global garments products. This may be due to different prices, colors, designs, sizes, quality, and so on. Therefore, this study aims to understand the consumer perception towards buying global garments products in Mayiladuthurai city. The number and list of a consumer are not available in the study area hence the population of the study was treated as unknown. A descriptive research method was used and a total of 200 samples were determined as the sample size of the study based on the large population sample size determination formula of Cochran with a 7 percent precision level. Sample consumers were selected using simple random sampling techniques. The results of the study show that consumer buying behavior is determined by the primary factors in purchasing garments products such as global garments product availability, price, brand image, and design. Product quality, product experience, and product appearance are the second determinants of consumer buying behavior of global garments products. On the other hand, demographic variables and factors affecting buying behavior of global garments products, price, brand image, design, and appearance of products are the factors that determine the buying behavior of global garments products. However, the factors of availability, experience, and quality of the product did not significantly affect the purchasing behavior of global garments products.","PeriodicalId":305441,"journal":{"name":"Journal of Integrated Marketing Communications and Digital Marketing","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123243809","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Online Buyers Perception towards Online Apparel Market","authors":"Santosh Bommanavar, S. C. Patil","doi":"10.46610/jimcdm.2020.v01i02.003","DOIUrl":"https://doi.org/10.46610/jimcdm.2020.v01i02.003","url":null,"abstract":"India is witnessing millennial consumerism pattern in the recent years; shopping habits and behaviour have changed at rate which is very remarkable. Our country has observed radical transformation in many industries post LPG policy, other structural reforms and development of virtual world on account of digitalization of traditional market transaction due to rapid technological innovations lead to switch over of young buyers to online market platforms which is fuelled by technology enabled new generation start up boom in India. From the present study it is established that online buyers have expressed significant perception towards online market for apparel products. 200 sample respondents were interviewed using structured questionnaire with an interview schedule. Only respondents who used online market for purchasing the apparels have been chosen as respondents purposively with non-random sampling method. Quality issues related factors have influence on the buyer’s perception as price discount offers are many in online market. Buyers revealed a positive perception on the intangible impression based on the past experience satisfaction level. Consumers are more fascinated towards fashion and branded apparels due to emergence of online market as it facilitates several non-monetary benefits along with main driver of purchase, monetary benefit in the form of heavy discount which is not offered in the offline market for the apparel products.","PeriodicalId":305441,"journal":{"name":"Journal of Integrated Marketing Communications and Digital Marketing","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128282356","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}