CommRN: Communication Ethics (Topic)最新文献

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Независимость СМИ и социальная ответственность бизнеса: факторы взаимного влияния. (Independence of the Media and Social Responsibility: The Factors of Mutual Influence)
CommRN: Communication Ethics (Topic) Pub Date : 2019-11-27 DOI: 10.2139/ssrn.3494221
K. Vinogradova
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引用次数: 0
Should Mobile Marketers Collect Data Other than Geo‐Location? 移动营销人员应该收集地理位置以外的数据吗?
CommRN: Communication Ethics (Topic) Pub Date : 2019-04-01 DOI: 10.1111/sjoe.12275
Irina Baye, Geza Sapi
{"title":"Should Mobile Marketers Collect Data Other than Geo‐Location?","authors":"Irina Baye, Geza Sapi","doi":"10.1111/sjoe.12275","DOIUrl":"https://doi.org/10.1111/sjoe.12275","url":null,"abstract":"We take today's mobile marketing data landscape as a starting point and consider a duopoly model of third‐degree price discrimination in which firms can complement geo‐location information with data on consumer flexibility of varying quality. We show that, depending on consumer heterogeneity, higher‐quality flexibility data affect profits according to three different patterns. In equilibrium, both firms tend to acquire data if the data are of high quality, while only one acquires data if the data quality is low. Firms are likely to gain from additional data if consumers have similar preferences and/or when data are precise. Although social welfare (weakly) improves, consumers can be harmed.","PeriodicalId":301348,"journal":{"name":"CommRN: Communication Ethics (Topic)","volume":"124 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126708838","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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