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Strategies and Tools for Managing Connected Consumers最新文献

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Customer Engagement 客户互动
Strategies and Tools for Managing Connected Consumers Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-9697-4.CH010
Robin Cheng
{"title":"Customer Engagement","authors":"Robin Cheng","doi":"10.4018/978-1-5225-9697-4.CH010","DOIUrl":"https://doi.org/10.4018/978-1-5225-9697-4.CH010","url":null,"abstract":"This chapter focused on exploring the engagement in which consumers interact with each other while conducting online shopping activities, such as discovering products, sharing product information, and/or collaboratively making shopping decisions. At the core of the product/service offering, successful shopping models will be able to meet the needs of highly engaged shoppers. In order to develop sustainable shopping model for this group of shoppers, social support theory could explain the current phenomenon of the use of social media for shopping. The social media technologies facilitated collaborative learning and collaborative improvement on the sale of unconventional and innovative products. The chapter contributes in social commerce innovations and provides managerial implications for understanding the overall interactions of social commerce.","PeriodicalId":278198,"journal":{"name":"Strategies and Tools for Managing Connected Consumers","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123526014","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Empirical Study of Single Platform E-Payment in South East Asia 东南亚地区单平台电子支付的实证研究
Strategies and Tools for Managing Connected Consumers Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-9697-4.CH015
P C Lai, Evelyn Bee Hwa Toh, Abdullah Alkhrabsheh
{"title":"Empirical Study of Single Platform E-Payment in South East Asia","authors":"P C Lai, Evelyn Bee Hwa Toh, Abdullah Alkhrabsheh","doi":"10.4018/978-1-5225-9697-4.CH015","DOIUrl":"https://doi.org/10.4018/978-1-5225-9697-4.CH015","url":null,"abstract":"Freedom, choice, and simplicity brought about by the e-commerce and technologies are creating the next internet and mobile wave. The single platform e-payment interactions have emerged in the consumer-centric world. The combination of evolving business drivers, globalization, downsizing, changing customer demands, and the evolution of enabling technology is constructing the customer-centric e-payment solutions. In this chapter, the authors discuss and analyze the e-commerce payment systems with the focus on single platform e-payment. This chapter presents an empirical study of e-payment systems and the implications of the findings on e-payment systems in Southeast Asia. Marketing and management personnel of the e-payment organizations will be able to utilize the study information for developing products and services that encourage the usage of single platform e-payment.","PeriodicalId":278198,"journal":{"name":"Strategies and Tools for Managing Connected Consumers","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128850539","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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