{"title":"New trends in marketing concept","authors":"","doi":"10.7441/978-80-7454-865-9_13","DOIUrl":"https://doi.org/10.7441/978-80-7454-865-9_13","url":null,"abstract":"","PeriodicalId":273835,"journal":{"name":"MARKETING… is a creative science","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132741247","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Developing and launching new product, innovation","authors":"","doi":"10.7441/978-80-7454-865-9_12","DOIUrl":"https://doi.org/10.7441/978-80-7454-865-9_12","url":null,"abstract":"","PeriodicalId":273835,"journal":{"name":"MARKETING… is a creative science","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121887577","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Efficient market influence and purchase decision","authors":"","doi":"10.7441/978-80-7454-865-9_4","DOIUrl":"https://doi.org/10.7441/978-80-7454-865-9_4","url":null,"abstract":"","PeriodicalId":273835,"journal":{"name":"MARKETING… is a creative science","volume":"120 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129554822","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pricing policy as a part of marketing mix","authors":"","doi":"10.7441/978-80-7454-865-9_6","DOIUrl":"https://doi.org/10.7441/978-80-7454-865-9_6","url":null,"abstract":"","PeriodicalId":273835,"journal":{"name":"MARKETING… is a creative science","volume":"107 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130694693","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Marketing importance and marketing space of companies","authors":"","doi":"10.7441/978-80-7454-865-9_2","DOIUrl":"https://doi.org/10.7441/978-80-7454-865-9_2","url":null,"abstract":"","PeriodicalId":273835,"journal":{"name":"MARKETING… is a creative science","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132913609","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analysis of company competitors","authors":"","doi":"10.7441/978-80-7454-865-9_10","DOIUrl":"https://doi.org/10.7441/978-80-7454-865-9_10","url":null,"abstract":"","PeriodicalId":273835,"journal":{"name":"MARKETING… is a creative science","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130308127","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Marketing communication mix","authors":"G. Todorova","doi":"10.15547/TJS.2015.S.01.063","DOIUrl":"https://doi.org/10.15547/TJS.2015.S.01.063","url":null,"abstract":"The purpose of this report is to present theoretical concepts and developments in the concept of \" marketing communication mix\". This article explains what is the marketing communication mix, describing its nature, importance, types of instruments and efficiency. Designing the right marketing mix involves the four P’s i.e. Product, Price, Place and Promotion. In the field of marketing communications, must be coordinate efforts towards the last P of the marketing mix – Promotion. And need to develop strong sales and advertising messages that will connect with your customers instantly and effectively highlight product’s quality and brand`s differentiation from others. Successful marketing communication relies on a combination of tools called the “promotional mix”. These tools include: Advertising, Public relations, Sales promotion, Direct marketing, Personal selling, and are used to describe the set of tools that a business can use to communicate effectively the benefits of your products or services to its customers.","PeriodicalId":273835,"journal":{"name":"MARKETING… is a creative science","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132527076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Information process importance","authors":"","doi":"10.7441/978-80-7454-865-9_3","DOIUrl":"https://doi.org/10.7441/978-80-7454-865-9_3","url":null,"abstract":"","PeriodicalId":273835,"journal":{"name":"MARKETING… is a creative science","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121233905","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Product as part of marketing mix","authors":"","doi":"10.7441/978-80-7454-865-9_5","DOIUrl":"https://doi.org/10.7441/978-80-7454-865-9_5","url":null,"abstract":"","PeriodicalId":273835,"journal":{"name":"MARKETING… is a creative science","volume":"100 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131824772","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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