American Journal of Trade & Policy最新文献

筛选

英文中文

Economic Sanctions: Astute Policy or Just Another Barrier to Free Trade? 经济制裁:明智的政策还是自由贸易的又一障碍?

American Journal of Trade & Policy Pub Date : 2016-05-09 DOI: 10.18034/AJTP.V3I1.845

C. Rarick

引用次数: 3

Gender Perceptions: Employer Branding Through Attractiveness, Job Characteristics and Organizational Attributes 性别认知:透过吸引力、工作特质及组织特质塑造雇主品牌

American Journal of Trade & Policy Pub Date : 2016-03-10 DOI: 10.18034/AJTP.V2I3.800

S. Aslam, Cordelia Mason, Asma Zakria, Mohd Farid Shamsudin Farid

{"title":"Gender Perceptions: Employer Branding Through Attractiveness, Job Characteristics and Organizational Attributes","authors":"S. Aslam, Cordelia Mason, Asma Zakria, Mohd Farid Shamsudin Farid","doi":"10.18034/AJTP.V2I3.800","DOIUrl":"https://doi.org/10.18034/AJTP.V2I3.800","url":null,"abstract":"The novelty of employer branding is undeniable in HR practices. However, the pair studies are also found in employer branding with the perception of gender. A gender difference is said to occur when male and female react differently in perceptions. In Pakistan, human capital is an inadequacy in bank jobs and female less appearance in the sector creates more shortage of skilled employees. However, the results reported have given an insignificant difference between male and female in the perception of employer branding. Moreover, the gender disparity has no borders, so re-justification is an admirable in another region. Hence, a significant relationship exists between employer branding and intention to apply. Intention to apply is a central dealing with recruitment as appears with the wish for of submitting a job application. Furthermore, the wider applicant pool can achieve with employer branding. Employers can persuade to potential employees through attractiveness, unique organizational attributes and job characteristics. Concluded, banks in Pakistan can increase a wider applicant pool with the implementation of employer branding. Data Analysis was done by using SPSS and smart PLS. Future recommendations and implications are at the end.","PeriodicalId":272239,"journal":{"name":"American Journal of Trade & Policy","volume":"133 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121570984","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5