ERN: Marketing (Including Charities & the Private Sector) (Sub-Topic)最新文献

Testing Annual Increases in Charitable Donations 测试慈善捐赠的年度增长

ERN: Marketing (Including Charities & the Private Sector) (Sub-Topic) Pub Date : 2020-11-12 DOI: 10.2139/ssrn.3729279

M. Sanders

引用次数: 0

FCCBS Issue and Wealth Effects – A Pre-crisis Period Perspective: Evidence From Indian Corporate Sector FCCBS问题与财富效应——危机前时期的视角:来自印度企业部门的证据

ERN: Marketing (Including Charities & the Private Sector) (Sub-Topic) Pub Date : 2019-12-30 DOI: 10.34218/jom.6.6.2019.003

Sayyad Ameen Ahammad, T. Mallikarjunappa

引用次数: 1

Compared to Dematerialized Money, Cash Increases Impatience in Intertemporal Choice 与非物质化货币相比，现金增加了跨期选择的不耐烦

ERN: Marketing (Including Charities & the Private Sector) (Sub-Topic) Pub Date : 2019-07-01 DOI: 10.1002/JCPY.1098

R. Duclos, M. Khamitov

{"title":"Compared to Dematerialized Money, Cash Increases Impatience in Intertemporal Choice","authors":"R. Duclos, M. Khamitov","doi":"10.1002/JCPY.1098","DOIUrl":"https://doi.org/10.1002/JCPY.1098","url":null,"abstract":"When it comes to trading time for money (or vice versa), people tend to be impatient and myopic. Often dramatically so. For illustration, half of people would rather collect $15 now than $30 in three months. This willingness to forego 50% of the reward to skip a 3-month wait corresponds to an annual discount rate of 277%. This article investigates how money’s physical form biases intertemporal choice. We ask, what happens to (im)patience (i.e., discount rates) when time is traded against cash rather than against an equivalent sum of dematerialized money? We find that intertemporal decisions pitting time against cash (rather than against dematerialized money) increase impatience. The underlying mechanism relates to the pain of parting from money. Letting go of cash (dematerialized money) we can have now is psychologically more (less) painful, which in turn reduces (increases) our willingness to wait for larger-later payoffs. Importantly, heightening prevention focus (i.e., concerns for safety and security) moderates this bias. The article concludes by discussing the implications of the research, particularly for the psychology of saving behavior.","PeriodicalId":265103,"journal":{"name":"ERN: Marketing (Including Charities & the Private Sector) (Sub-Topic)","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124100009","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 9

Consumer Stockpiling and Sales Promotions 消费者囤货和促销

ERN: Marketing (Including Charities & the Private Sector) (Sub-Topic) Pub Date : 2017-09-01 DOI: 10.2139/ssrn.3034151

Anna Lu

引用次数: 1

Why are Customers Loyal in Sharing-Economy Services? A Relational Benefits Perspective 为什么共享经济服务的客户忠诚?关系利益视角

ERN: Marketing (Including Charities & the Private Sector) (Sub-Topic) Pub Date : 2016-06-01 DOI: 10.2139/ssrn.2831317

Shuai Yang, Yiping Song, Sixing Chen, Xin Xia

{"title":"Why are Customers Loyal in Sharing-Economy Services? A Relational Benefits Perspective","authors":"Shuai Yang, Yiping Song, Sixing Chen, Xin Xia","doi":"10.2139/ssrn.2831317","DOIUrl":"https://doi.org/10.2139/ssrn.2831317","url":null,"abstract":"Purpose – This study seeks to:(1) introduce a systematic taxonomy of relational benefits that drive consumers to select a service provider and then to maintain the relationship with them in sharing-economy businesses; (2) assess the relative strengths of these relational benefits in influencing consumers’ behavioral intentions on sharing-economy services; and (3) examine how commitment mediates the influence of relational benefits on customer loyalty in this context.Design/methodology/approach – This study first conducted a focus group discussion and then collected data from online surveys completed by 440 respondents in China. The study employed structural equation modeling to test the hypotheses.Findings – The findings of the study show that confidence and social benefits, as previous studies indicate, have significant and positive effects on commitment in sharing-economy services. Moreover, safety benefits, a new type of relational benefits discovered in sharing-economy services, also have significant effects on commitment. Furthermore, this study finds that commitment acts as the mediating mechanism, through which confidence, social, and safety benefits operate with respect to their effects on customer loyalty. Interestingly, special treatment benefits were found to have insignificant effects on commitment and loyalty in this context.Practical implications – This paper provides sharing-economy managers with insight on how to better create and sustain loyal relationships through the provision of relational benefits.Originality/value – First, this study provides a framework for incorporating relationship marketing and sharing-economy services. Second, this study takes the initial step to offer a clear view of why customers would like to be involved in the peer-to-peer relationship in the sharing economy and to explain how to strengthen the relationships between customers and the peer service providers.","PeriodicalId":265103,"journal":{"name":"ERN: Marketing (Including Charities & the Private Sector) (Sub-Topic)","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116606805","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 131

Relationship Marketing and Organizational Performance of Government Parastatals in Nigeria 关系营销与尼日利亚政府半国有企业组织绩效

ERN: Marketing (Including Charities & the Private Sector) (Sub-Topic) Pub Date : 2014-12-18 DOI: 10.2139/ssrn.2973773

Idowu Omisore

{"title":"Relationship Marketing and Organizational Performance of Government Parastatals in Nigeria","authors":"Idowu Omisore","doi":"10.2139/ssrn.2973773","DOIUrl":"https://doi.org/10.2139/ssrn.2973773","url":null,"abstract":"Improving the efficiency of government parastatals to deliver value to citizens and fulfill their mandate are critical issues. This study investigated the effect of relationship marketing on organizational performance of government parastatals and examined the possible challenges faced in the adopting of relationship marketing. Trust, bonding, reciprocity, communication, empathy and shared value as dimensions of relationship marketing and how they predict performance of government parastatals in Nigeria were looked into. The study utilized survey research design. Stratified random sampling technique and judgmental sampling method were used to select the study participants. Questionnaire was the research instrument for the study, administered to the study participants and with a return rate of 71.5%. Data was analyzed using descriptive statistics of frequency tables, means and standard deviations. The results revealed that the Lagos State Signage and Advertisement Agency has embraced relationship marketing though the implementation cannot be said to be thorough. It was concluded that government parastatals can appreciably boost their productivity through full acceptance of relationship marketing. Relationship marketing programs and policies should be introduced and thoroughly implemented by government parastatals in Nigeria to effectively attract, maintain and retain clients.","PeriodicalId":265103,"journal":{"name":"ERN: Marketing (Including Charities & the Private Sector) (Sub-Topic)","volume":"2010 14","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120971279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0