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Public Branding and Marketing最新文献

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Economic Coopetition and the Absence of Comprehensive Data: Why Scholars and Practitioners Should Work Hand in Hand 经济合作与综合数据的缺失:为什么学者和从业者应该携手合作
Public Branding and Marketing Pub Date : 2021-07-23 DOI: 10.1007/978-3-030-70505-3_2
V. Mabillard, Renaud Vuignier, Staci M. Zavattaro
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引用次数: 0
Backfiring Boomerang Brands in Jakarta: The Case of the Great Garuda 雅加达适得其反的回旋镖品牌:大鹰航的案例
Public Branding and Marketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-70505-3_12
E. Minkman, V. Stevens, R. Voorst
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引用次数: 1
Municipal Branding and Social Media: Comparing Poland, Norway, and Ukraine 城市品牌与社会媒体:比较波兰、挪威和乌克兰
Public Branding and Marketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-70505-3_6
Wawrzyniec Rudolf, Arild Wæraas
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引用次数: 1
Branding from Within: Internal Brand Management in the Public Sector 内部品牌:公共部门的内部品牌管理
Public Branding and Marketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-70505-3_7
Ulrika Leijerholt
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引用次数: 0
From a Dog’s Breakfast to a King’s Table: Branding and Marketing a Major Research University 从狗的早餐到国王的餐桌:品牌化和市场营销的主要研究型大学
Public Branding and Marketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-70505-3_14
J. Cummings, Ken McConnellogue
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引用次数: 0
Conclusion 结论
Public Branding and Marketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-70505-3_16
Staci M. Zavattaro
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引用次数: 0
The (Almost) Forgotten Co-producers: Intermediaries Co-creating Brand in Public Services (几乎)被遗忘的共同生产者:公共服务中共同创造品牌的中介
Public Branding and Marketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-70505-3_4
A. Chowdhury, Arjuman Naziz
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引用次数: 1
Brand on the Run? Marketization, Market Position, and Branding in Upper Secondary Schools 奔跑中的品牌?市场化、市场定位与高中品牌化
Public Branding and Marketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-70505-3_10
D. Dahle
{"title":"Brand on the Run? Marketization, Market Position, and Branding in Upper Secondary Schools","authors":"D. Dahle","doi":"10.1007/978-3-030-70505-3_10","DOIUrl":"https://doi.org/10.1007/978-3-030-70505-3_10","url":null,"abstract":"","PeriodicalId":260429,"journal":{"name":"Public Branding and Marketing","volume":"82 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116143488","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Correction to: From a Dog’s Breakfast to a King’s Table: Branding and Marketing a Major Research University 更正:从狗的早餐到国王的餐桌:品牌和营销一个主要的研究型大学
Public Branding and Marketing Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-70505-3_17
J. Cummings, Ken McConnellogue
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引用次数: 0
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