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Identifying Aspects toward EWOM Credibility and Source ofTrustworthiness 确定eom的可信度和可信度来源

GATR GLOBAL JOURNAL OF BUSINESS AND SOCIAL SCIENCE REVIEW Pub Date : 2019-09-26 DOI: 10.35609/gjbssr.2019.7.3(1)

Ni Made Dhiar Wulan Vitaloka, Y. Alversia

{"title":"Identifying Aspects toward EWOM Credibility and Source of\u0000Trustworthiness","authors":"Ni Made Dhiar Wulan Vitaloka, Y. Alversia","doi":"10.35609/gjbssr.2019.7.3(1)","DOIUrl":"https://doi.org/10.35609/gjbssr.2019.7.3(1)","url":null,"abstract":"Objective - Nowadays, people became conscious of their outward appearance and use make-up and skincare to enhance their appearance. The trends in personal care are influenced by the advancement of social media. People use social media to share their opinion, thoughts, and experience about personal care. This study is purposed to analyze aspects such as homophily, authority, and interestingness towards purchase intention as independent aspects with EWOM credibility and source of trustworthiness as a mediating variable.\u0000Methodology/Technique – This study uses purposive sampling with 485 respondent samples from Indonesia and uses a method of scaling and structural equation model to see the relationship between variables.\u0000Finding and Novelty - The result of this research implies that homophily, authority, and interestingness has a significant effect on the source of trustworthiness. Furthermore, authority and source of trustworthiness has a significant impact on EWOM credibility. EWOM credibility is having a substantial impact on purchase intention. It is also found that homophily, authority, and interestingness strengthen EWOM credibility through a source of trustworthiness. This finding concludes that the source of trustworthiness works to strengthen independent aspects of EWOM credibility rather than depending on EWOM credibility itself.\u0000Type of Paper: Empirical.\u0000\u0000Keywords: Homophily; Authority; Interestingness; Purchase Intention; Source of Trustworthiness; EWOM credibility; Personal care.\u0000\u0000Reference to this paper should be made as follows: Vitaloka, N.M.D.W; Alversia Y. 2019. Identifying Aspects toward EWOM Credibility and Source of Trustworthiness, Global J. Bus. Soc. Sci. Review 7 (3): 166 – 177. https://doi.org/10.35609/gjbssr.2019.7.3(1)\u0000\u0000JEL Classification: M31, M39.","PeriodicalId":250061,"journal":{"name":"GATR GLOBAL JOURNAL OF BUSINESS AND SOCIAL SCIENCE REVIEW","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124399924","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Exploring Chinese Students’ Push and Pull Motivations in Influencing Life Satisfaction and General Well-being in Thailand 泰国中国留学生推拉动机对生活满意度和总体幸福感的影响研究

GATR GLOBAL JOURNAL OF BUSINESS AND SOCIAL SCIENCE REVIEW Pub Date : 2019-09-26 DOI: 10.35609/gjbssr.2019.7.3(2)

Cheng-Yi Kuo, J. Wong

{"title":"Exploring Chinese Students’ Push and Pull Motivations in Influencing Life Satisfaction and General Well-being in Thailand","authors":"Cheng-Yi Kuo, J. Wong","doi":"10.35609/gjbssr.2019.7.3(2)","DOIUrl":"https://doi.org/10.35609/gjbssr.2019.7.3(2)","url":null,"abstract":"Objective - General well-being (GWB) is important for students’ mental wellness. This paper explores the motivations of Chinese students who study in Thailand and applies the push and pull model to explain how motivations influence life satisfaction (LS) and GWB.\u0000Methodology/Technique – 398 convenience samples from Dhurakij Pundit University were analysed.\u0000Finding - The results show that ‘personal growth’ is the most important push factor for motivation, whereas ‘the convenience to go to other cities’ is the most important pull factor for motivation. Moreover, overseas study motivations positively influence LS and GWB.\u0000Novelty - The theoretical and practical implications and study limitations are also discussed herein.\u0000\u0000Type of Paper: Empirical.\u0000\u0000Keywords: Push and Pull Theory; Life Satisfaction; General Well-being; Chinese Student; Thailand.\u0000\u0000Reference to this paper should be made as follows: Yi, C; Kuo; Yih, J; Wong. 2019. Exploring Chinese Students’ Push and Pull Motivations in Influencing Life Satisfaction and General Well-being in Thailand, Global J. Bus. Soc. Sci. Review 7 (3): 178 – 184. https://doi.org/10.35609/gjbssr.2019.7.3(2)\u0000\u0000JEL Classification: M10, M14, M19.","PeriodicalId":250061,"journal":{"name":"GATR GLOBAL JOURNAL OF BUSINESS AND SOCIAL SCIENCE REVIEW","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128979449","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1