发布求助
文献互助 智能选刊 最新文献

Handbook of Research on the Impacts, Challenges, and Policy Responses to Overtourism最新文献

筛选
英文 中文
Demarketing 逆营销
Handbook of Research on the Impacts, Challenges, and Policy Responses to Overtourism Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-2224-0.ch006
Pinaz Tiwari, Snigdha Kainthola, N. Chowdhary
{"title":"Demarketing","authors":"Pinaz Tiwari, Snigdha Kainthola, N. Chowdhary","doi":"10.4018/978-1-7998-2224-0.ch006","DOIUrl":"https://doi.org/10.4018/978-1-7998-2224-0.ch006","url":null,"abstract":"Ensuring sustainability at a tourist destination is a challenge which is faced by many nations. The challenge compounds since short term monetary gains often blind the desire for sustainable development. The term overtourism has gained popularity during the last few years as instances of anti-tourism reactions have been reported from several cities like Venice, Shimla, Barcelona, etc. An acceptable solution for countering overtourism has not yet been found because of the subjectivity and complexity of the situation. This chapter focuses on deconstructing the situation of overtourism in different parts of the world and how de-marketing can be used as one of the strategies for sustainable tourism. It shows the demarketing structure in marketing framework by modifying the 5As of tourism. It also shows the marketing mix framework within the domain of demarketing. It provides an insight into the role of de-marketing in striking a balance between the interests of local communities and stakeholders on one hand and enhancing the tourist experience at a destination on the other.","PeriodicalId":244649,"journal":{"name":"Handbook of Research on the Impacts, Challenges, and Policy Responses to Overtourism","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121444339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：481959085
Book学术官方微信