{"title":"Smart Banking: Cryptocurrency and Blockchain. A Snapshot of the Future","authors":"","doi":"10.36068/1.4","DOIUrl":"https://doi.org/10.36068/1.4","url":null,"abstract":"","PeriodicalId":232374,"journal":{"name":"Research Focus","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126576922","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Artificial Intelligence in the Aviation Sector","authors":"","doi":"10.36068/1.7","DOIUrl":"https://doi.org/10.36068/1.7","url":null,"abstract":"","PeriodicalId":232374,"journal":{"name":"Research Focus","volume":"238 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134452816","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Power of Digitization in International Trade Finance","authors":"","doi":"10.36068/1.6","DOIUrl":"https://doi.org/10.36068/1.6","url":null,"abstract":"","PeriodicalId":232374,"journal":{"name":"Research Focus","volume":"240 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124643631","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Research FocusPub Date : 2019-07-15DOI: 10.1787/eco_surveys-aut-2017-graph35-en
Artur Sawicki
{"title":"Digital Marketing","authors":"Artur Sawicki","doi":"10.1787/eco_surveys-aut-2017-graph35-en","DOIUrl":"https://doi.org/10.1787/eco_surveys-aut-2017-graph35-en","url":null,"abstract":"Digital revolution has changed the companies’ approach to a consumer drastically. Thanks to the Internet, a consumer is capable of analyzing a price, according to circulating opinions, and sometimes even of dictating it. Development of digital technologies has lead to emergence of a cyberconsumer and cyber-business. Digital revolution enables implementation of new models of relationships with consumers, what is a challenge for enterprises, which are willing to increase their market share. Smartphones and social media exerted certain impact on dynamic development of a digital marketing. Therefore, manners of reaching potential clients through mobile phones and social networks are current communication channels, which can build a relationship with a customer, thus increasing sales. In the article, the author presented the essence of digital marketing together with its assets, which can be of no meaning for an enterprise, which is planning to cut on the customer service costs, hence improving profits and optimizing the sales processes.","PeriodicalId":232374,"journal":{"name":"Research Focus","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126963144","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Marketing in the Digital Era","authors":"Z. Bačíková","doi":"10.3726/b14227","DOIUrl":"https://doi.org/10.3726/b14227","url":null,"abstract":"With the digitalisation of society, marketing is experiencing a renaissance. Digital marketing has introduced a compactness absent in traditional marketing, even after the integration of the holistic marketing approach. Consumers nowadays make choices ? between purchasing online and visiting a store. They pay attention to certain ads and decide to support a person or product on social media channels. This book presents the theoretical principles of digital marketing established to serve research plans, educational purposes and practical applications. It aims to support the terminological demarcation and to further the professional discussion.","PeriodicalId":232374,"journal":{"name":"Research Focus","volume":"68 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127581416","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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