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International Journal of Marketing and Technology最新文献

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Impact of capital structure on bank financial performanceof al ahli bank in Saudi Arabia 资本结构对沙特阿拉伯al - ahli银行财务绩效的影响
International Journal of Marketing and Technology Pub Date : 2015-09-22 DOI: 10.18052/www.scipress.com/ILSHS.60.10
M. Allahham
{"title":"Impact of capital structure on bank financial performanceof al ahli bank in Saudi Arabia","authors":"M. Allahham","doi":"10.18052/www.scipress.com/ILSHS.60.10","DOIUrl":"https://doi.org/10.18052/www.scipress.com/ILSHS.60.10","url":null,"abstract":"This paper seeks to examine the relationship between capital structure and bankfinancial performanceThis research had verified the existence of several negative relationships between capital structure (accumulated capital and annual investments) and strategic financial performance, while finding mixed results for the relationship between capital structure (accumulated capital and annual investments) and profitability.","PeriodicalId":232089,"journal":{"name":"International Journal of Marketing and Technology","volume":"287 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115909925","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
An exploratory study on the use of social media for social marketing 社会化媒体在社会化营销中的应用探索性研究
International Journal of Marketing and Technology Pub Date : 2014-12-01 DOI: 10.21744/IRJMIS.V1I1.48
Shweta Sharma
{"title":"An exploratory study on the use of social media for social marketing","authors":"Shweta Sharma","doi":"10.21744/IRJMIS.V1I1.48","DOIUrl":"https://doi.org/10.21744/IRJMIS.V1I1.48","url":null,"abstract":"Social media refers to the online media that allows multi-directional conversations and real time interactions such as social networking sites (SNS), blogs, discussions forums, content sharing, social bookmarks, wikis etc. Over the last decade, social media marketing has become a key focus area for both marketing practitioners and researchers. This paper focuses on the impact of social media in the domain of social marketing. For this study, we consider previous academic research in the area of social media and social marketing published in eminent research journals and management. After creating a summative background of social media and social marketing, we propose a model to understand the role of social media as a catalyst in the process of social change. Finally, we present two cases where social media played a significant role as a social catalyst.","PeriodicalId":232089,"journal":{"name":"International Journal of Marketing and Technology","volume":"83 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125677898","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Measuring consumer awareness and marketing's impact on brand selection 衡量消费者意识和营销对品牌选择的影响
International Journal of Marketing and Technology Pub Date : 1900-01-01 DOI: 10.5958/2249-877X.2017.00076.5
A. Saifullah, M. Awais, Bushra Akhtar
{"title":"Measuring consumer awareness and marketing's impact on brand selection","authors":"A. Saifullah, M. Awais, Bushra Akhtar","doi":"10.5958/2249-877X.2017.00076.5","DOIUrl":"https://doi.org/10.5958/2249-877X.2017.00076.5","url":null,"abstract":"Today Brands have become a vital part of every human's life. They have integrated themselves into the working and non-working segments of our routine. Due to this values as well as society has changed in totality. In this dissertation it was aimed to investigate whether awareness effects a selection of a brand or marketing/advertising efforts are responsible for customer's buying a certain brand. Also it was aimed how brand managers or marketers can benefit from the results of this research. Adopting a quantitative approach whereas qualitative variables will be derived to numbers as in the shift from qualitative to quantitative, data was gathered from student population of Green wich University and linear regression was applied to test the causal hypotheses. It was observed that awareness was not a significant predictor on brand selection whereas marketing/advertising was seen as a significant predictor on brand selection. This research can be followed up by brand teams and can work around the findings of this research in order to develop campaigns that will help in pointing or targeting key areas in this research aswell.","PeriodicalId":232089,"journal":{"name":"International Journal of Marketing and Technology","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124933997","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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