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Measuring brand advocacy 衡量品牌宣传
Brand Metrics Pub Date : 2021-07-05 DOI: 10.4324/9781003167235-7
Jacek Kall
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引用次数: 0
Measuring brand purchases 衡量品牌购买
Brand Metrics Pub Date : 2021-07-05 DOI: 10.4324/9781003167235-4
Jacek Kall
{"title":"Measuring brand purchases","authors":"Jacek Kall","doi":"10.4324/9781003167235-4","DOIUrl":"https://doi.org/10.4324/9781003167235-4","url":null,"abstract":"","PeriodicalId":231269,"journal":{"name":"Brand Metrics","volume":"284 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122964689","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Epilogue 后记
Brand Metrics Pub Date : 2021-07-05 DOI: 10.4324/9781003167235-9
J. Kall
{"title":"Epilogue","authors":"J. Kall","doi":"10.4324/9781003167235-9","DOIUrl":"https://doi.org/10.4324/9781003167235-9","url":null,"abstract":"","PeriodicalId":231269,"journal":{"name":"Brand Metrics","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121460946","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Measuring brand consideration 衡量品牌考虑度
Brand Metrics Pub Date : 2021-07-05 DOI: 10.4324/9781003167235-3
Jacek Kall
{"title":"Measuring brand consideration","authors":"Jacek Kall","doi":"10.4324/9781003167235-3","DOIUrl":"https://doi.org/10.4324/9781003167235-3","url":null,"abstract":"","PeriodicalId":231269,"journal":{"name":"Brand Metrics","volume":"87 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131659875","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Measuring post-purchase evaluation 测量购后评价
Brand Metrics Pub Date : 2021-07-05 DOI: 10.4324/9781003167235-5
Jacek Kall
{"title":"Measuring post-purchase evaluation","authors":"Jacek Kall","doi":"10.4324/9781003167235-5","DOIUrl":"https://doi.org/10.4324/9781003167235-5","url":null,"abstract":"","PeriodicalId":231269,"journal":{"name":"Brand Metrics","volume":"516 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116224716","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Measuring brand awareness 衡量品牌知名度
Brand Metrics Pub Date : 2021-07-05 DOI: 10.4324/9781003167235-2
Jacek Kall
{"title":"Measuring brand awareness","authors":"Jacek Kall","doi":"10.4324/9781003167235-2","DOIUrl":"https://doi.org/10.4324/9781003167235-2","url":null,"abstract":"","PeriodicalId":231269,"journal":{"name":"Brand Metrics","volume":"125 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124268897","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Holistic metrics of a brand's health 品牌健康的整体指标
Brand Metrics Pub Date : 2021-07-05 DOI: 10.4324/9781003167235-8
Jacek Kall
{"title":"Holistic metrics of a brand's health","authors":"Jacek Kall","doi":"10.4324/9781003167235-8","DOIUrl":"https://doi.org/10.4324/9781003167235-8","url":null,"abstract":"","PeriodicalId":231269,"journal":{"name":"Brand Metrics","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127271247","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Measuring customer retention and loyalty 衡量客户留存率和忠诚度
Brand Metrics Pub Date : 2021-07-05 DOI: 10.4324/9781003167235-6
Jacek Kall
{"title":"Measuring customer retention and loyalty","authors":"Jacek Kall","doi":"10.4324/9781003167235-6","DOIUrl":"https://doi.org/10.4324/9781003167235-6","url":null,"abstract":"","PeriodicalId":231269,"journal":{"name":"Brand Metrics","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134379821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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