{"title":"마케팅에서 비윤리 경영의 원인(배경)에 대한 고찰","authors":"김종배","doi":"10.34273/KJBE.2019.19.1.005","DOIUrl":"https://doi.org/10.34273/KJBE.2019.19.1.005","url":null,"abstract":"기업의 경영 활동은 국가, 경제, 사회, 개인에 방대한 영향을 미치기에 기업은 이들을 위해 경제적, 법적, 윤리적, 자선적 책임을 다할 것에 대해 요구 받는다. 이러한 기업의 사회적 책임에는 윤리적 책임(ethical responsibility)이 포함된다. 기업의 모든 분야에서 윤리 경영은 중요하다. 특히 마케팅 분야에서의 윤리는 그 특성상 더욱 주의가 요망된다. 그럼에도 불구하고 기업의 마케팅 현황을 살펴보면 유감스럽게도 비윤리적 활동들이 자주 발생한다. 본 연구에서는 마케팅 분야의 비윤리적 활동이 발생하는 원인(배경)에 대해 살펴보고 있다. 구체적으로 힘의 불균형, 모럴헤저드, 커뮤니케이션 역량, 주변 기업의 비윤리성, 느슨한 제재 등으로 나누어 고찰하고 있다. 이러한 고찰은 비윤리적 마케팅 활동의 발생 배경에 대한 이해에 기여함으로써 향후 이의 효율적, 효과적 관리 방안의 마련에 도움이 될 것으로 기대된다.","PeriodicalId":228182,"journal":{"name":"Korean Journal of Business Ethics","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126440902","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"글로벌 기업의 해외공장 폐쇄와 윤리적 의사결정: 한국GM의 사례를 중심으로","authors":"이영면","doi":"10.34273/kjbe.2019.19.1.004","DOIUrl":"https://doi.org/10.34273/kjbe.2019.19.1.004","url":null,"abstract":"","PeriodicalId":228182,"journal":{"name":"Korean Journal of Business Ethics","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128937877","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Influence of business ethics practices on organizational based self-esteem : Focus on the moderation of CEO’s entrepreneurship and self transcendence","authors":"장훌, Gyu-Chang Yu, 명순영","doi":"10.34273/kjbe.2018.18.2.005","DOIUrl":"https://doi.org/10.34273/kjbe.2018.18.2.005","url":null,"abstract":"","PeriodicalId":228182,"journal":{"name":"Korean Journal of Business Ethics","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123576172","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Roles of Human Resources in Translating CSR into Corporate Outcomes: A Literature Review","authors":"이호재, Youngkyun Chang, 황예슬","doi":"10.34273/KJBE.2018.18.2.004","DOIUrl":"https://doi.org/10.34273/KJBE.2018.18.2.004","url":null,"abstract":"","PeriodicalId":228182,"journal":{"name":"Korean Journal of Business Ethics","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127522634","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Case Study on the White-Collar Crime in the KOSDAQ Market: Based on the theory of convenience","authors":"천보문, J. Jeong","doi":"10.34273/KJBE.2018.18.2.001","DOIUrl":"https://doi.org/10.34273/KJBE.2018.18.2.001","url":null,"abstract":"","PeriodicalId":228182,"journal":{"name":"Korean Journal of Business Ethics","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128062838","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Ethical Management: The Case of KOMIPO","authors":"Jong-Gyeong Park, Jae-Hoang Lee, 최우재","doi":"10.34273/kjbe.2018.18.1.005","DOIUrl":"https://doi.org/10.34273/kjbe.2018.18.1.005","url":null,"abstract":"","PeriodicalId":228182,"journal":{"name":"Korean Journal of Business Ethics","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130528441","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Study on the Usefulness of Financial Soundness Model: Focused on the Accounting Fraud Firms","authors":"Jeong-Gu Seo, 김확열","doi":"10.34273/kjbe.2018.18.1.003","DOIUrl":"https://doi.org/10.34273/kjbe.2018.18.1.003","url":null,"abstract":"","PeriodicalId":228182,"journal":{"name":"Korean Journal of Business Ethics","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131124758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}