发布求助
文献互助 智能选刊 最新文献

Fashion Marketing and Communication最新文献

筛选
英文 中文
Creating the marketing message 创建营销信息
Fashion Marketing and Communication Pub Date : 2019-11-14 DOI: 10.4324/9780429451591-4
Olga Mitterfellner
{"title":"Creating the marketing message","authors":"Olga Mitterfellner","doi":"10.4324/9780429451591-4","DOIUrl":"https://doi.org/10.4324/9780429451591-4","url":null,"abstract":"","PeriodicalId":225948,"journal":{"name":"Fashion Marketing and Communication","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127805495","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Target marketing and the international consumer 目标营销与国际消费者
Fashion Marketing and Communication Pub Date : 2019-11-14 DOI: 10.4324/9780429451591-7
Olga Mitterfellner
{"title":"Target marketing and the international consumer","authors":"Olga Mitterfellner","doi":"10.4324/9780429451591-7","DOIUrl":"https://doi.org/10.4324/9780429451591-7","url":null,"abstract":"","PeriodicalId":225948,"journal":{"name":"Fashion Marketing and Communication","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114786676","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Fashion marketing from a historical perspective 从历史的角度看时尚营销
Fashion Marketing and Communication Pub Date : 2019-11-14 DOI: 10.4324/9780429451591-1
Olga Mitterfellner
{"title":"Fashion marketing from a historical perspective","authors":"Olga Mitterfellner","doi":"10.4324/9780429451591-1","DOIUrl":"https://doi.org/10.4324/9780429451591-1","url":null,"abstract":"","PeriodicalId":225948,"journal":{"name":"Fashion Marketing and Communication","volume":"75 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124617846","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Target market and segmentation 目标市场和细分
Fashion Marketing and Communication Pub Date : 2019-11-14 DOI: 10.4324/9780429451591-6
Olga Mitterfellner
{"title":"Target market and segmentation","authors":"Olga Mitterfellner","doi":"10.4324/9780429451591-6","DOIUrl":"https://doi.org/10.4324/9780429451591-6","url":null,"abstract":"","PeriodicalId":225948,"journal":{"name":"Fashion Marketing and Communication","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134028441","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Fashion promotion and public relations 时尚推广和公共关系
Fashion Marketing and Communication Pub Date : 2019-11-14 DOI: 10.4324/9780429451591-2
Olga Mitterfellner
{"title":"Fashion promotion and public relations","authors":"Olga Mitterfellner","doi":"10.4324/9780429451591-2","DOIUrl":"https://doi.org/10.4324/9780429451591-2","url":null,"abstract":"","PeriodicalId":225948,"journal":{"name":"Fashion Marketing and Communication","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117325997","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A critical look at advertising 对广告的批判
Fashion Marketing and Communication Pub Date : 2019-11-14 DOI: 10.4324/9780429451591-9
Olga Mitterfellner
{"title":"A critical look at advertising","authors":"Olga Mitterfellner","doi":"10.4324/9780429451591-9","DOIUrl":"https://doi.org/10.4324/9780429451591-9","url":null,"abstract":"","PeriodicalId":225948,"journal":{"name":"Fashion Marketing and Communication","volume":"269 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116118103","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Brand communication at the point-of-sale 在销售点进行品牌传播
Fashion Marketing and Communication Pub Date : 2019-11-14 DOI: 10.4324/9780429451591-8
Olga Mitterfellner
{"title":"Brand communication at the point-of-sale","authors":"Olga Mitterfellner","doi":"10.4324/9780429451591-8","DOIUrl":"https://doi.org/10.4324/9780429451591-8","url":null,"abstract":"","PeriodicalId":225948,"journal":{"name":"Fashion Marketing and Communication","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122225425","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Social media, blogs and opinion-leaders 社交媒体、博客和意见领袖
Fashion Marketing and Communication Pub Date : 2019-11-14 DOI: 10.4324/9780429451591-5
Olga Mitterfellner
{"title":"Social media, blogs and opinion-leaders","authors":"Olga Mitterfellner","doi":"10.4324/9780429451591-5","DOIUrl":"https://doi.org/10.4324/9780429451591-5","url":null,"abstract":"","PeriodicalId":225948,"journal":{"name":"Fashion Marketing and Communication","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126465163","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Marketing Mix and communications tools 营销组合和沟通工具
Fashion Marketing and Communication Pub Date : 2019-11-14 DOI: 10.4324/9780429451591-3
Olga Mitterfellner
{"title":"The Marketing Mix and communications tools","authors":"Olga Mitterfellner","doi":"10.4324/9780429451591-3","DOIUrl":"https://doi.org/10.4324/9780429451591-3","url":null,"abstract":"","PeriodicalId":225948,"journal":{"name":"Fashion Marketing and Communication","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115760324","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The future of fashion marketing 时尚营销的未来
Fashion Marketing and Communication Pub Date : 2019-11-14 DOI: 10.4324/9780429451591-10
Olga Mitterfellner
{"title":"The future of fashion marketing","authors":"Olga Mitterfellner","doi":"10.4324/9780429451591-10","DOIUrl":"https://doi.org/10.4324/9780429451591-10","url":null,"abstract":"","PeriodicalId":225948,"journal":{"name":"Fashion Marketing and Communication","volume":"781 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123282156","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：604180095
Book学术官方微信