{"title":"Electric Vehicles: An Assessment of Consumer Perceptions Using Importance-Performance Analysis","authors":"T. Hanssen, Saiful Hasan","doi":"10.54337/ojs.djtr.v5i.7368","DOIUrl":"https://doi.org/10.54337/ojs.djtr.v5i.7368","url":null,"abstract":"The electrification of vehicles represents a promising measure for decarbonizing the transport sector. Several countries worldwide have created incentives to promote the mass adoption of electric vehicles (EVs) to mitigate the environmental and energy effects caused by the increased road transport demand; however, many consumers remain skeptical about EVs. \u0000Consumer perceptions and concerns are critical for evaluating a product’s market position, identifying opportunities for improvement, and guiding strategic planning. The importance-performance analysis (IPA) represents a simple and effective technique for assessing consumer acceptance of product attributes that have been used in diverse fields. \u0000This study aimed at identifying the key EV attributes that require more attention from policymakers and manufacturers to improve consumer satisfaction. It analyzed survey data of 278 Norwegian EV owners and identified that instrumental aspects (i.e., driving range, battery recharging time, safety function, energy efficiency), winter driving quality, and environmental effects of EVs, are the most decisive factors when considering what car to buy. The results showed that EVs perform best with respect to environmental aspects, winter driving quality, and interior and exterior design. Finally, based on the IPA results, policymakers and car manufacturers should focus on the instrumental aspects, cost aspects, and winter driving quality of EVs to make EVs more attractive to consumers. \u0000Our findings provide policymakers and EV manufacturers with a deeper understanding of the needs and perceptions of EV owners with respect to EV attributes, thus helping them develop and implement better strategies for improving the attractiveness of EVs. ","PeriodicalId":225047,"journal":{"name":"Danish Journal of Transportation Research – Dansk Tidsskrift for Transportforskning","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127839923","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mariann Kristensen, Michella Bigom, Line Rasmussen, A. Olesen
{"title":"Samkørsel i Danmark - Fremtidens mobilitetsform?","authors":"Mariann Kristensen, Michella Bigom, Line Rasmussen, A. Olesen","doi":"10.54337/ojs.djtr.v5i.7069","DOIUrl":"https://doi.org/10.54337/ojs.djtr.v5i.7069","url":null,"abstract":"Har samkørsel et potentiale som fremtidens mobilitetsform, og hvordan kan brugen af samkørsel øges i Danmark er spørgsmål, der besvares i denne artikel. Dette undersøges gennem et litteraturstudie, en klyngeanalyse med baggrund i en spørgeskemaundersøgelse, fokusgruppeinterviews, samt en analyse af samkørselsdata fra samkørselstjenesten nabogo. Det er fundet, at samkørsel har et potentiale for fremtidens mobilitet, da danskerne er åbne overfor mobilitetsformen, og ser flere fordele ved samkørsel særligt med hensyn til klimaet og miljøet. Samkørsel bruges primært i fritiden, hvorved potentialet for samkørsel kan blive større i forbindelse med pendling til og fra uddannelse eller arbejde. Samkørsel kræver en kritisk masse, hvilket kan opnås på flere arbejdspladser, da disse skaber en fælles destination for mange medarbejdere, og det har vist sig at skabe en høj gennemførelsesprocent i et projekt med nabogo sammenlignet med tidligere danske projekter. Samkørsel bruges primært af den unge generation, hvilket kan betyde, at behovet for egen bil udskydes, eller at den kollektive transport fravælges til fordel for samkørsel. Brugerne af samkørsel bor oftest i en storby, og samkørsel opfattes ligeledes blandt danskere som et storbyfænomen, hvilket betyder, at der kan være et uudnyttet potentiale for samkørsel uden for storbyerne. Undersøgelsen fandt, at for at øge brugen af samkørsel, er det vigtigt at belønne brugerne af samkørsel og udbrede kendskabet til samkørsel gennem målrettet promovering og oplysning til danskerne.","PeriodicalId":225047,"journal":{"name":"Danish Journal of Transportation Research – Dansk Tidsskrift for Transportforskning","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132901071","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}