{"title":"Believable Advertising","authors":"O. A. Owen","doi":"10.4324/9781315763019-15","DOIUrl":"https://doi.org/10.4324/9781315763019-15","url":null,"abstract":"","PeriodicalId":216919,"journal":{"name":"Masters of Advertising Copy","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116923125","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Copy First","authors":"Kenneth M. Goode","doi":"10.4324/9781315763019-10","DOIUrl":"https://doi.org/10.4324/9781315763019-10","url":null,"abstract":"","PeriodicalId":216919,"journal":{"name":"Masters of Advertising Copy","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122233544","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}