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Comportamento do Consumidor: pesquisas sobre a percepção de satisfação do cliente最新文献

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O AMOR DOS CONSUMIDORES POR SUAS MARCAS: UM ESTUDO SOBRE LOVE MARKS BRASILEIROS 消费者对品牌的爱:对巴西爱情标志的研究
Comportamento do Consumidor: pesquisas sobre a percepção de satisfação do cliente Pub Date : 1900-01-01 DOI: 10.37572/edart_0572006201
J. Cortez, Sérgio Luiz do Amaral Moretti, P. S. Oliveira
{"title":"O AMOR DOS CONSUMIDORES POR SUAS MARCAS: UM ESTUDO SOBRE LOVE MARKS BRASILEIROS","authors":"J. Cortez, Sérgio Luiz do Amaral Moretti, P. S. Oliveira","doi":"10.37572/edart_0572006201","DOIUrl":"https://doi.org/10.37572/edart_0572006201","url":null,"abstract":": have an efficient job in winning over their consumers through their Brand Equity. However, although consumer preferences are clear, we don’t know if they love these brands. Understanding this issue is the objective of the present study. For this purpose, exploratory research was developed. Data collection took place through a survey using a structured questionnaire, based on a five-point Likert scale previously tested. 231 respondents were obtained whose data were analyzed using the SmartPLS 2.0.M3 software. After the analyzes, it was found that the 3 proposed hypotheses were confirmed, revealing a positive emotional connection, self-brand integration and passion for the brand. With this, the theoretical model was validated and adjusted to what the theory used proposed.","PeriodicalId":214032,"journal":{"name":"Comportamento do Consumidor: pesquisas sobre a percepção de satisfação do cliente","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123387841","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A INFLUÊNCIA DO CATERING NA PREFERÊNCIA DOS PASSAGEIROS DOMÉSTICOS NO BRASIL: PROPOSIÇÃO DE UM MODELO DE PARA ANÁLISE DE ATRIBUTOS DE ESCOLHA 餐饮对巴西国内乘客偏好的影响:提出了一个分析选择属性的模型
Comportamento do Consumidor: pesquisas sobre a percepção de satisfação do cliente Pub Date : 1900-01-01 DOI: 10.37572/edart_0572006206
Nelson Marques dos Santos Filho, P. S. Oliveira, P. S. Ferreira
{"title":"A INFLUÊNCIA DO CATERING NA PREFERÊNCIA DOS PASSAGEIROS DOMÉSTICOS NO BRASIL: PROPOSIÇÃO DE UM MODELO DE PARA ANÁLISE DE ATRIBUTOS DE ESCOLHA","authors":"Nelson Marques dos Santos Filho, P. S. Oliveira, P. S. Ferreira","doi":"10.37572/edart_0572006206","DOIUrl":"https://doi.org/10.37572/edart_0572006206","url":null,"abstract":": Although the catering service for airlines is important, there are no studies on its influence on the attributes of choice of airlines by passengers. The general objective of the study was to fill this gap in domestic flights in Brazil. For this purpose, a survey was applied to a sample of passengers. The Exploratory Factor Analysis (AFE) suggested a new research model with an explanation of the total variance of 75.25% for three factors: a) Provision of Quality Services; b) Comfort in A&B; and, c) Low cost. The main contribution of the study was in addition to the new model, the possibility of its replication opening up opportunities for research in this field in Brazil.","PeriodicalId":214032,"journal":{"name":"Comportamento do Consumidor: pesquisas sobre a percepção de satisfação do cliente","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121029051","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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