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Qualitative Marketing Research最新文献

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From consciousness to unconsciousness 从意识到无意识
Qualitative Marketing Research Pub Date : 2018-09-24 DOI: 10.4324/9780429467028-3
D. Maison
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引用次数: 0
Why we need qualitative research methods 为什么我们需要定性研究方法
Qualitative Marketing Research Pub Date : 2018-09-24 DOI: 10.4324/9780429467028-2
D. Maison
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引用次数: 0
Step 4: analysing and interpreting qualitative data 第四步:分析和解释定性数据
Qualitative Marketing Research Pub Date : 2018-09-24 DOI: 10.4324/9780429467028-9
D. Maison
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引用次数: 0
Projective and enabling techniques 投射和启用技术
Qualitative Marketing Research Pub Date : 2018-09-24 DOI: 10.4324/9780429467028-5
D. Maison
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引用次数: 1
Concluding chapter 最后一章
Qualitative Marketing Research Pub Date : 2018-09-24 DOI: 10.4324/9780429467028-10
D. Maison
{"title":"Concluding chapter","authors":"D. Maison","doi":"10.4324/9780429467028-10","DOIUrl":"https://doi.org/10.4324/9780429467028-10","url":null,"abstract":"","PeriodicalId":203135,"journal":{"name":"Qualitative Marketing Research","volume":"2 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128910262","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Step 2: discussion guide 第二步:讨论指南
Qualitative Marketing Research Pub Date : 2018-09-24 DOI: 10.4324/9780429467028-7
D. Maison
{"title":"Step 2: discussion guide","authors":"D. Maison","doi":"10.4324/9780429467028-7","DOIUrl":"https://doi.org/10.4324/9780429467028-7","url":null,"abstract":"","PeriodicalId":203135,"journal":{"name":"Qualitative Marketing Research","volume":"274 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125837431","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Step 1 步骤1
Qualitative Marketing Research Pub Date : 2018-09-24 DOI: 10.4324/9780429467028-6
D. Maison
{"title":"Step 1","authors":"D. Maison","doi":"10.4324/9780429467028-6","DOIUrl":"https://doi.org/10.4324/9780429467028-6","url":null,"abstract":"","PeriodicalId":203135,"journal":{"name":"Qualitative Marketing Research","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128709411","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Step 3: conducting an interview 第三步:进行面试
Qualitative Marketing Research Pub Date : 2018-09-24 DOI: 10.4324/9780429467028-8
D. Maison
{"title":"Step 3: conducting an interview","authors":"D. Maison","doi":"10.4324/9780429467028-8","DOIUrl":"https://doi.org/10.4324/9780429467028-8","url":null,"abstract":"","PeriodicalId":203135,"journal":{"name":"Qualitative Marketing Research","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125275861","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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