International Journal of Economic Practices and Theories最新文献

筛选
英文 中文
Marketing Productivity Analysis 营销生产力分析
International Journal of Economic Practices and Theories Pub Date : 2014-10-01 DOI: 10.4324/9781315761497-15
A. Cruceru, V. Radulescu
{"title":"Marketing Productivity Analysis","authors":"A. Cruceru, V. Radulescu","doi":"10.4324/9781315761497-15","DOIUrl":"https://doi.org/10.4324/9781315761497-15","url":null,"abstract":"In terms of competitive pressures, managers must find solutions to increase organizational performance. Marketing activities involve evaluation of each market segment. From this perspective, marketing productivity analysis is a useful tool for evaluating the effectiveness of the marketing actions. Achieving marketing objectives, strategies and tactics for marketing and other elements of their marketing productivity chain will be evaluated periodically to increase marketing performance. Managers need to learn how to allocate marketing resources and how to develop marketing skills to consider activities and expenses incurred as a long term investment. This article presents a framework for measuring marketing productivity and assessment methods for efficiency of marketing activities.","PeriodicalId":199470,"journal":{"name":"International Journal of Economic Practices and Theories","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128136374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:604180095
Book学术官方微信