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Influence of Murder Incident of Ride-hailing Drivers on Ride-hailing User's Consuming Willingness in Nanchang 南昌市网约车司机被害事件对网约车用户消费意愿的影响
Decision Science Negative Results eJournal Pub Date : 2020-11-20 DOI: 10.2139/ssrn.3735951
Guangxin He, Shenghuan Yang, Miaomiao Lei, Xing Wu, Yixin Sun, Yimeng Dang
{"title":"Influence of Murder Incident of Ride-hailing Drivers on Ride-hailing User's Consuming Willingness in Nanchang","authors":"Guangxin He, Shenghuan Yang, Miaomiao Lei, Xing Wu, Yixin Sun, Yimeng Dang","doi":"10.2139/ssrn.3735951","DOIUrl":"https://doi.org/10.2139/ssrn.3735951","url":null,"abstract":"Due to the frequent murder incidents of ride-hailing drivers in China in 2018, ride-hailing companies took a series of measures to prevent such incidents and ensure ride-hailing passengers' safety. This study investigated users' willingness to use ride-hailing apps after murder incidents and users' attitudes toward Safety Rectification. We found that murder incidents of ride-hailing drivers had a significant adverse impact on people's usage of ride-hailing apps. Female users' consuming willingness was 0.633 times that of male users, such as\" psychological harm\" was more evident among females, and Safety Rectification had a calming effect for some users. Finally, we found that people were satisfied with ride-hailing apps' efficiency, but were not satisfied with safety and reliability, considered them important; female users were more concerned about the security than male users.","PeriodicalId":199046,"journal":{"name":"Decision Science Negative Results eJournal","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125292446","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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