Jurnal Bisnis dan Pemasaran Digital最新文献

Nilai Pelanggan di Cek Toko Sebelah App 客户价值在App旁边的商店检查

Jurnal Bisnis dan Pemasaran Digital Pub Date : 2022-01-30 DOI: 10.35912/jbpd.v1i2.1683

S. Lestari

引用次数: 1

Pengaruh Return Policy Leniency dan Seller Reputation Terhadap Purchase Decision Dimediasi Consumer Trust Pengaruh退货政策的宽容度与卖家声誉、购买决策、消费者信任有关

Jurnal Bisnis dan Pemasaran Digital Pub Date : 2022-01-25 DOI: 10.35912/jbpd.v1i2.642

Puspita Chairun Nisa, Veni Helen Virgita Hutagalung

{"title":"Pengaruh Return Policy Leniency dan Seller Reputation Terhadap Purchase Decision Dimediasi Consumer Trust","authors":"Puspita Chairun Nisa, Veni Helen Virgita Hutagalung","doi":"10.35912/jbpd.v1i2.642","DOIUrl":"https://doi.org/10.35912/jbpd.v1i2.642","url":null,"abstract":"Abstract Purpose: This study aims to determine and analyze the effect of return policy leniency and seller reputation on purchase decisions mediated by consumer trust on C2C e-commerce platform users. Based on signaling theory, consumer trust built by return policy leniency and seller reputation will increase purchase decisions. Method: The population of this study is consumers who have shopped at non-official Shopee stores. The sampling method used was non-probability with the purposive sampling method. Data analysis method used is path analysis PLS-SEM. Result: The results showed that the return policy leniency affected customer trust and purchase decisions; Seller reputation affected customer trust and purchase decisions. Limitations: The limitation of this research is that the researcher only uses two variables that affect consumer confidence. In addition, researchers also have not focused on product categories purchased by e-commerce consumers. The number of respondents used was 170 respondents, not enough to represent all e-commerce consumers in Bekasi and Jakarta. Contribution: This research can be a suggestion and input for online vendors to seriously consider the potential of consumer trust in changing return policies into buying behavior by providing extra guarantees such as return policy leniency in order to gain consumer trust and increase sales.","PeriodicalId":196708,"journal":{"name":"Jurnal Bisnis dan Pemasaran Digital","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125464458","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Pengaruh Manfaat Utilitarian dan Manfaat Hedonis serta Status Sosial terhadap Keputusan Perpindahan Merek dari Televisi Kabel ke Netflix 实用主义、享乐主义和社会地位对品牌从有线电视转到Netflix的决策的影响

Jurnal Bisnis dan Pemasaran Digital Pub Date : 2021-07-25 DOI: 10.35912/jbpd.v1i1.280

Asty Almaida, Dedi Saputra

引用次数: 1

Faktor-faktor UMKM dalam Mengadopsi E-Market di Kabupaten Ogan Ilir

Jurnal Bisnis dan Pemasaran Digital Pub Date : 2021-07-25 DOI: 10.35912/jbpd.v1i1.455

Dita Rahmawati, Darius Antoni, Kurniawan Kurniawan

{"title":"Faktor-faktor UMKM dalam Mengadopsi E-Market di Kabupaten Ogan Ilir","authors":"Dita Rahmawati, Darius Antoni, Kurniawan Kurniawan","doi":"10.35912/jbpd.v1i1.455","DOIUrl":"https://doi.org/10.35912/jbpd.v1i1.455","url":null,"abstract":"Abstract Purpose: The purpose of this study is to identify critical factors influencing SMEs in Ogan Ilir to adopt e-Marketing, in order to develop a concept of e-Marketing adoption in the Ogan Ilir Regency. Research Methodology: The study employs a survey method to collect data from MSME actors and the Department of Industry, Trade, Cooperatives, and MSMEs in Ogan Ilir Regency. The initial conceptual model developed within the TOE framework using e-Market was validated and tested using SEM on survey data. Results: The findings indicate a positive correlation between perceived direct benefits, top management support, external pressure, perceived trust, and identified e-Market adoption. However, it was determined that perceived indirect benefits and organizational readiness were insignificant in relation to e-Market adoption. Limitations: Because this research was conducted using TOE theory, additional development in areas such as behavior and infrastructure is required. Additionally, this research focuses exclusively on MSMEs in Ogan Ilir Regency and requires additional data to ensure that this concept is well received. Contribution: This study significantly contributes to the field of e-Market research, both theoretically and practically. This study adds to the existing body of knowledge in the field of e-Market and technology adoption in MSMEs by expanding the TOE framework to study e-Market adoption, developing a validated conceptual model to investigate the critical determinants of e-Market adoption in MSMEs in the Ogan Ilir district, and (c) providing MSMEs with an effective approach to assist them in the evaluation and selection of technology.","PeriodicalId":196708,"journal":{"name":"Jurnal Bisnis dan Pemasaran Digital","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131283094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Analisis Penerapan Bisnis Model Canvas pada Usaha Mikro Wirausaha Generasi Z Z一代微企业家企业坎瓦斯模型应用分析

Jurnal Bisnis dan Pemasaran Digital Pub Date : 2021-07-01 DOI: 10.35912/jbpd.v1i1.453

Ericha Tiara Hutamy, Adelia Marham, Andi Naila Quin Azisah Alisyahbana, Nur Arisah, M. Hasan

{"title":"Analisis Penerapan Bisnis Model Canvas pada Usaha Mikro Wirausaha Generasi Z","authors":"Ericha Tiara Hutamy, Adelia Marham, Andi Naila Quin Azisah Alisyahbana, Nur Arisah, M. Hasan","doi":"10.35912/jbpd.v1i1.453","DOIUrl":"https://doi.org/10.35912/jbpd.v1i1.453","url":null,"abstract":"Abstract Purpose: This study aims to analyze the impact of the canvas model business concept on Generation Z micro-entrepreneurs. Research Methodology: The research methodology used in this study is a descriptive survey to describe and explain how BMC is applied to generation Z micro-entrepreneurs. The data for this study came from informants who are Generation Z online business entrepreneurs. The data collection techniques are questionnaire-based. Results: The research results indicate that the application of the business model canvas to micro-entrepreneurs in Generation Z is 83 percent, which indicates a favorable response from the respondents. Limitations: The study's limitations or weaknesses stem from the research process; the researcher recognizes that a study must contain a deficiency and a great deal of weakness. One of them is in terms of the number of respondents who are only ten people in Generation Z micro-enterprises, which is, of course, insufficient to describe the actual situation. Contribution: The purpose of this research is to develop a business strategy applicable to online micro-businesses by mapping the BMC's nine elements. It is anticipated that this research will increase revenue from product sales and broaden the market for Generation Z micro-entrepreneurs.","PeriodicalId":196708,"journal":{"name":"Jurnal Bisnis dan Pemasaran Digital","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128476060","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7

Strategi Pemasaran UMKM di Masa Pandemi Covid-19: Studi Kasus UMKM di Kawasan Pondok Pesantren Darul 'Ulum Jombang Covid-19 大流行期间中小微企业的营销策略：Darul 'Ulum Jombang 伊斯兰寄宿学校地区中小微企业案例研究

Jurnal Bisnis dan Pemasaran Digital Pub Date : 2021-07-01 DOI: 10.35912/jbpd.v1i1.452

Mas’adah Mas’adah, Asngadi Asngadi, Agung Hirmantono

{"title":"Strategi Pemasaran UMKM di Masa Pandemi Covid-19: Studi Kasus UMKM di Kawasan Pondok Pesantren Darul 'Ulum Jombang","authors":"Mas’adah Mas’adah, Asngadi Asngadi, Agung Hirmantono","doi":"10.35912/jbpd.v1i1.452","DOIUrl":"https://doi.org/10.35912/jbpd.v1i1.452","url":null,"abstract":"Abstract Purpose: This study aims to determine the marketing management strategies of MSME players during the Covid-19 pandemic. This research is included in qualitative research with a case study approach. Research Methodology: The data obtained in this study were qualitative data collected through in-depth interviews, observation and documentation—retrieval of informants using a purposive sampling technique. The source of the data came from 4 MSME informants who trade in the Islamic boarding school area. The informants have been trading in this micro-business sector for at least five years as their main job. The data were analyzed using interactive analysis techniques, namely through the stages of data reduction, data presentation, and drawing conclusions and verification. Results: The result of this research is that the strategy undertaken by MSME actors is to strengthen and expand the network of customers in collaboration with Kyai or Islamic boarding school Teachers by doing \"Sowan\", which is in the category of social capital. Contribution: The social capital used by the informants as a marketing method during the Corona pandemic is very suitable for the current pandemic conditions. The conditions in the boarding school are that the students are not free to do online transactions like the general public. They can make online transactions via WhatsApp messages or telephone only with business people who are allowed with the permission of the boarding school caretakers.","PeriodicalId":196708,"journal":{"name":"Jurnal Bisnis dan Pemasaran Digital","volume":"69 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134520466","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 12

Pemanfaatan Teknologi Informasi dan Manajemen Perubahan Organisasi dalam Mendukung Bisnis Berkelanjutan Pasca Covid-19 pada UMKM di Kota Bengkulu 信息技术和组织变更管理的利用，支持班古鲁市UMKM可持续后通信-19业务

Jurnal Bisnis dan Pemasaran Digital Pub Date : 2021-07-01 DOI: 10.35912/jbpd.v1i1.450

Hafiza Tri Murti, Veny Puspita, P. Ratih

引用次数: 5