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Green Marketing as a Positive Driver Toward Business Sustainability最新文献

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Analyzing the Impact of Green Marketing Strategies on the Financial and Non-Financial Performance of Organizations 分析绿色营销策略对组织财务和非财务绩效的影响
Green Marketing as a Positive Driver Toward Business Sustainability Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-9558-8.CH008
C. Popescu
{"title":"Analyzing the Impact of Green Marketing Strategies on the Financial and Non-Financial Performance of Organizations","authors":"C. Popescu","doi":"10.4018/978-1-5225-9558-8.CH008","DOIUrl":"https://doi.org/10.4018/978-1-5225-9558-8.CH008","url":null,"abstract":"Green marketing strategies have the immense power of motivating both consumers and producers to get involved in saving the planet and, at the same time, to benefit from the potential of eco-friendly products while satisfying their needs. On one hand, this chapter reviews the theory on green marketing strategies, and on the other hand, it focuses on the manner in which organizations can obtain financial and non-financial performance with the aid of green marketing strategies mix. This study reports that intellectual capital factor plays a key role in discovering the optimum green marketing strategies mix, also placing natural capital among the notable capital factors that empower organizations' activities and strengthen their visibility on the marketplace. The quantitative and qualitative indicators that have been analyzed highlight the main economic, social, and environmental effects of business practices in Romania. The findings provide some interesting clues regarding the impact of intellectual capital and green marketing strategies on organizational performance.","PeriodicalId":190314,"journal":{"name":"Green Marketing as a Positive Driver Toward Business Sustainability","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130915600","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 8
Eco-Labels 环保标签
Green Marketing as a Positive Driver Toward Business Sustainability Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-9558-8.ch010
Anitha Acharya
{"title":"Eco-Labels","authors":"Anitha Acharya","doi":"10.4018/978-1-5225-9558-8.ch010","DOIUrl":"https://doi.org/10.4018/978-1-5225-9558-8.ch010","url":null,"abstract":"Eco-label products are very appealing. To increase sales most of the companies adopt eco-label strategy. On the other hand, the eco-labels often assure more than the products can in reality deliver. In particular, eco-labels may lead consumers to mechanically infer that the products are friendly to the environmentally friendly. The rising significance of corporate social responsibility provides strong motivation for companies to market unsustainable conventional products as environmentally friendly. Eco-labels are designed to inform consumers that the labeled product is more environmentally friendly than the competitors. Eco-labels are increasingly facilitating manufacturers, wholesalers, retailers, and consumers in their purchasing decisions. The chapter explains in detail the objectives of eco-labels, benefits of eco-labels, consequences of eco-labels, and different types of eco-labels. It also mentions the adoption process of eco-labels by the consumers. The chapter ends with examples of best practices.","PeriodicalId":190314,"journal":{"name":"Green Marketing as a Positive Driver Toward Business Sustainability","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121135515","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
The Green Consumer Behavior 绿色消费行为
Green Marketing as a Positive Driver Toward Business Sustainability Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-9558-8.CH002
V. Naidoo, Rahul Verma
{"title":"The Green Consumer Behavior","authors":"V. Naidoo, Rahul Verma","doi":"10.4018/978-1-5225-9558-8.CH002","DOIUrl":"https://doi.org/10.4018/978-1-5225-9558-8.CH002","url":null,"abstract":"Customers today have become more sophisticated and wiser in their purchase options and a segment of customers buying behavior is ruled by making “green purchases.” This chapter will focus on the green customers segment that is relatively new in marketing. The green customer is a new breed of customer that wants to be involved in sustainable living. The objective of this chapter is to shed more light on important themes emanating from green consumerism and green marketing that addresses the needs of the green consumer. Advice on possible solutions on encouraging green consumer behavior in today's world will also be put forward and discussed.","PeriodicalId":190314,"journal":{"name":"Green Marketing as a Positive Driver Toward Business Sustainability","volume":"243 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122077314","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Consumer Behavior 消费者的行为
Green Marketing as a Positive Driver Toward Business Sustainability Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-9558-8.CH006
J. Vargas-Hérnandez, Jovanna Nathalie Cervantes Guzmán, Guillermo Vázquez-Ávila
{"title":"Consumer Behavior","authors":"J. Vargas-Hérnandez, Jovanna Nathalie Cervantes Guzmán, Guillermo Vázquez-Ávila","doi":"10.4018/978-1-5225-9558-8.CH006","DOIUrl":"https://doi.org/10.4018/978-1-5225-9558-8.CH006","url":null,"abstract":"The objective of this chapter is to develop a model of the behavior of the ecological consumer in order to know the motivations that influence the decision to purchase organic products in citizens from 25 to 45 years of Mexico. The methodology used in the research is qualitative. It was carried out through the non-experimental design, and with respect to the data collection tool, in-depth interviews were carried out. The results obtained with respect to the factors that influence the purchase decision of the products are accepted the general hypothesis. One of the limitations that the study faced was a limited literature regarding studies related to it in the case of Mexico.","PeriodicalId":190314,"journal":{"name":"Green Marketing as a Positive Driver Toward Business Sustainability","volume":"183 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132199364","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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