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Kapitel 3: Brand Ideation Kapitel 3:品牌创意
Brand Innovation Pub Date : 1900-01-01 DOI: 10.34156/9783791044705-65
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引用次数: 0
Kapitel 6: Brand Heritage Kapitel 6:品牌传承
Brand Innovation Pub Date : 1900-01-01 DOI: 10.34156/9783791044705-173
{"title":"Kapitel 6: Brand Heritage","authors":"","doi":"10.34156/9783791044705-173","DOIUrl":"https://doi.org/10.34156/9783791044705-173","url":null,"abstract":"","PeriodicalId":179967,"journal":{"name":"Brand Innovation","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123976870","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Kapitel 5: Brand Humanizing 信条5:品牌人性化
Brand Innovation Pub Date : 1900-01-01 DOI: 10.34156/9783791044705-121
{"title":"Kapitel 5: Brand Humanizing","authors":"","doi":"10.34156/9783791044705-121","DOIUrl":"https://doi.org/10.34156/9783791044705-121","url":null,"abstract":"","PeriodicalId":179967,"journal":{"name":"Brand Innovation","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128582993","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Kapitel 7: Data-Driven Brand Kapitel 7:数据驱动的品牌
Brand Innovation Pub Date : 1900-01-01 DOI: 10.34156/9783791044705-205
{"title":"Kapitel 7: Data-Driven Brand","authors":"","doi":"10.34156/9783791044705-205","DOIUrl":"https://doi.org/10.34156/9783791044705-205","url":null,"abstract":"","PeriodicalId":179967,"journal":{"name":"Brand Innovation","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121171464","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Kapitel 2: Brand Purpose Kapitel 2:品牌目的
Brand Innovation Pub Date : 1900-01-01 DOI: 10.34156/9783791044705-27
{"title":"Kapitel 2: Brand Purpose","authors":"","doi":"10.34156/9783791044705-27","DOIUrl":"https://doi.org/10.34156/9783791044705-27","url":null,"abstract":"","PeriodicalId":179967,"journal":{"name":"Brand Innovation","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121570471","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Stichwortverzeichnis
Brand Innovation Pub Date : 1900-01-01 DOI: 10.34156/9783791044705-321
{"title":"Stichwortverzeichnis","authors":"","doi":"10.34156/9783791044705-321","DOIUrl":"https://doi.org/10.34156/9783791044705-321","url":null,"abstract":"","PeriodicalId":179967,"journal":{"name":"Brand Innovation","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116735001","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Kapitel 4: Brand Narrative Kapitel 4:品牌叙事
Brand Innovation Pub Date : 1900-01-01 DOI: 10.34156/9783791044705-81
{"title":"Kapitel 4: Brand Narrative","authors":"","doi":"10.34156/9783791044705-81","DOIUrl":"https://doi.org/10.34156/9783791044705-81","url":null,"abstract":"","PeriodicalId":179967,"journal":{"name":"Brand Innovation","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130124902","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Kapitel 8: Brand Development Kapitel 8:品牌发展
Brand Innovation Pub Date : 1900-01-01 DOI: 10.34156/9783791044705-255
{"title":"Kapitel 8: Brand Development","authors":"","doi":"10.34156/9783791044705-255","DOIUrl":"https://doi.org/10.34156/9783791044705-255","url":null,"abstract":"","PeriodicalId":179967,"journal":{"name":"Brand Innovation","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128271929","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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