Alexander Armendáriz González, Xavier Chaca Lucero
{"title":"YouTube y el Video-Marketing","authors":"Alexander Armendáriz González, Xavier Chaca Lucero","doi":"10.16921/ciespal.14.11","DOIUrl":"https://doi.org/10.16921/ciespal.14.11","url":null,"abstract":"Esta obra colectiva realizada con el apoyo de la Universidad Politecnica Salesiana y la CIESPAL procede a disponer de las tematicas con mayor debate relacionadas con YouTube. Bajo esta linea, se realizaron 11 capitulos subdividido en “panorama de YouTube en el espectro comunicativo” que contiene 5 obras y se fundamenta en los aspectos principalmente teoricos de la plataforma, mientras que el consiguiente se denomina “aplicacion de YouTube en entornos especializados de la comunicacion” con 6 capitulos que comprenden la vision practica de la plataforma.","PeriodicalId":171280,"journal":{"name":"Youtube y la comunicación del siglo XXI","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123794282","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Prólogo","authors":"Gissela Dávila-Cobo","doi":"10.16921/ciespal.14.13","DOIUrl":"https://doi.org/10.16921/ciespal.14.13","url":null,"abstract":"","PeriodicalId":171280,"journal":{"name":"Youtube y la comunicación del siglo XXI","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115759633","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Introducción","authors":"Ángel Torres-Toukoumidis, Andrea De Santis-Piras","doi":"10.16921/ciespal.14.6","DOIUrl":"https://doi.org/10.16921/ciespal.14.6","url":null,"abstract":"","PeriodicalId":171280,"journal":{"name":"Youtube y la comunicación del siglo XXI","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133048011","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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