{"title":"Creativity and Innovation","authors":"J. Ettlie","doi":"10.4324/9780429402326-9","DOIUrl":"https://doi.org/10.4324/9780429402326-9","url":null,"abstract":"Creativity and Innovation provides a framework where future entrepreneurs and business leaders learn to harness collective talent and creativity to (re)invent businesses and organisations whilst gaining the necessary competences and skills to lead the innovation process. It is a highly interactive hands-on subject with ambition to demonstrate how an individual can turn their talent and creativity into a collective and cohesive business innovation process. The course revolves around a comprehensive approach to innovation based on creativity which taps into both internal and external areas of the business model. Conceptual foundations are set down along with the context in which the creative process occurs before moving on to the specifics of the process of innovating. Students approach innovation issues from different perspectives: the personal level (mindset), the organisational level (corporation), and the environmental level (market). They develop creative and critical thinking skills and learn to apply them in a comprehensive manner; not only to develop innovative products or services but also to improve internal processes, reduce costs, approach new markets and undertake new ventures. Summary","PeriodicalId":165496,"journal":{"name":"Innovation Renaissance","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114200911","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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