{"title":"Empirical Validation of Drivers of User Engagement in Influencer Branding","authors":"Tanja Fink","doi":"10.1007/978-3-658-34651-5_3","DOIUrl":"https://doi.org/10.1007/978-3-658-34651-5_3","url":null,"abstract":"","PeriodicalId":163613,"journal":{"name":"Drivers of User Engagement in Influencer Branding","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117172297","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Theoretical Foundations on Drivers of User Engagement","authors":"Tanja Fink","doi":"10.1007/978-3-658-34651-5_2","DOIUrl":"https://doi.org/10.1007/978-3-658-34651-5_2","url":null,"abstract":"","PeriodicalId":163613,"journal":{"name":"Drivers of User Engagement in Influencer Branding","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115323105","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Conclusion, Reflection and Outlook","authors":"Tanja Fink","doi":"10.1007/978-3-658-34651-5_4","DOIUrl":"https://doi.org/10.1007/978-3-658-34651-5_4","url":null,"abstract":"","PeriodicalId":163613,"journal":{"name":"Drivers of User Engagement in Influencer Branding","volume":"11 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124610841","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"User Engagement in Influencer Branding as Research Objective","authors":"Tanja Fink","doi":"10.1007/978-3-658-34651-5_1","DOIUrl":"https://doi.org/10.1007/978-3-658-34651-5_1","url":null,"abstract":"","PeriodicalId":163613,"journal":{"name":"Drivers of User Engagement in Influencer Branding","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126488493","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}