{"title":"Higher Minimum Quality Standards and Redistributive Effects on Consumer Welfare","authors":"M. Kotschedoff, Max J. Pachali","doi":"10.2139/ssrn.3214249","DOIUrl":"https://doi.org/10.2139/ssrn.3214249","url":null,"abstract":"This paper estimates an individual-level demand model for eggs differentiated by animal welfare. Typically, after minimum quality standards for eggs are raised, the price of higher-quality eggs falls. As a result, consumer welfare is redistributed from households that do not value animal welfare to households that are willing to pay a premium for animal welfare. In our analysis of German household data, we find that, on average, households with higher income are willing to pay more for eggs that provide higher animal welfare. This provides evidence that higher minimum quality standards have a regressive impact. In counterfactual scenarios, we estimate the cost reduction that would be needed to offset the regressive effect and find that as retailers’ pricing power increases, the cost reduction must be higher. Finally, we consider hypothetical future scenarios that continue to increase the minimum quality standard until only the highest-quality eggs remain on the market.","PeriodicalId":162211,"journal":{"name":"MKTG: Consumer Behavior (Sub-Topic)","volume":"77 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115408322","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Anubhav A. Mishra, Sridhar Samu, Shameem Shagirbasha
{"title":"Believe It or Not! Antecedents and Consequences of False News in Marketing","authors":"Anubhav A. Mishra, Sridhar Samu, Shameem Shagirbasha","doi":"10.2139/ssrn.3741123","DOIUrl":"https://doi.org/10.2139/ssrn.3741123","url":null,"abstract":"Using a mixed-methods approach, this research investigates the motivations and consequences of sharing marketing related false news.<br><br>Qualitative analysis reveals that people share messages to help others and help the (fake) victim to take revenge on brands. Empirical analysis shows that strong brands suffer more than weak brands.","PeriodicalId":162211,"journal":{"name":"MKTG: Consumer Behavior (Sub-Topic)","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125429862","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Are Consumers Forward-Looking? Evidence from Used iPhones","authors":"Kanis Saengchote, V. Nakavachara","doi":"10.2139/ssrn.2999374","DOIUrl":"https://doi.org/10.2139/ssrn.2999374","url":null,"abstract":"This study examines the impact of planned obsolescence – the introduction of new models to make existing models obsolete – on secondary markets for mobile phones. Using data of over 320,000 used iPhones listings on Thailand’s largest online marketplace, we document that iPhone prices decrease with age, around 2.8 to 3.2 percent for each passing month. We find no evidence that the price decline accelerates after launches of new models (i.e. obsolescence), lending support to the view that consumer in durable goods markets are rational and forward-looking.","PeriodicalId":162211,"journal":{"name":"MKTG: Consumer Behavior (Sub-Topic)","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123223949","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Michał Polasik, Jakub Górka, Gracjan Wilczewski, Janusz Kunkowski, Karolina Przenajkowska, Natalia Tetkowska
{"title":"Time Efficiency of Point-of-Sale Payment Methods: The Empirical Results for Cash, Cards and Mobile Payments","authors":"Michał Polasik, Jakub Górka, Gracjan Wilczewski, Janusz Kunkowski, Karolina Przenajkowska, Natalia Tetkowska","doi":"10.2139/ssrn.1769922","DOIUrl":"https://doi.org/10.2139/ssrn.1769922","url":null,"abstract":"We propose a novel approach for the time efficiency study of payment process at the Point-Of-Sale (POS). A wide range of payment methods from cash and standard cards to contactless cards, RFID stickers and mobile payments (NFC and remote) was analysed. Transactions were timed by means of digital chronography of video material recorded in the biggest chain of convenience stores in Poland. Our results confirm that cash is significantly faster payment method than traditional payment cards with a magnetic stripe or EMV chip. However, the innovative payment methods, such as contactless cards and NFC mobile payments, are competitive to cash in terms of time efficiency. Contactless cards used in offline mode and without printing paper slips are the first popular electronic payment method in history faster than cash. Our results could be applied to optimise the payment process at POS as well as to develop innovative and efficient payment solutions.","PeriodicalId":162211,"journal":{"name":"MKTG: Consumer Behavior (Sub-Topic)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2012-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128912800","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Customer Response to Restaurant Daily Deals","authors":"S. Kimes, U. Dholakia","doi":"10.2139/SSRN.1925932","DOIUrl":"https://doi.org/10.2139/SSRN.1925932","url":null,"abstract":"Over the past year, restaurant operators have been inundated with sales pitches to run daily deals for their customers from companies such as Groupon, Living Social, OpenTable and Restaurant.com. On the plus side, daily deals can help restaurants fill unused capacity. Given that the only significant variable cost for restaurants is that of their food (typically about 25 -30%), such promotions may offer an effective revenue management strategy to restaurant operators. However, on the negative side, if operators cannot control when daily deal users patronize the restaurant, full-paying regulars may get displaced during busy periods, leading to lost profits in the short run and the attrition of a stable customer base over the longer-term. Or, if a significant number of regular customers purchase and redeem daily deal offers, such cannibalization could dilute the restaurant’s prices. In addition, the possible negative effects on service (from increased volume) and employee morale (based on the perception that daily deal customers are ‘cheap’ and will tip less) must also be considered. We examined consumer perceptions of restaurant daily deal promotions. In a survey-based study conducted with a diverse sample of 931 respondents (617 restaurant daily deal users and 314 non-users). People who had purchased a restaurant daily deal tended to be younger, have a higher income and live in urban or suburban areas. We found that 44% of the respondents who had purchased restaurant daily deals in the previous 3 months were frequent customers of the restaurant; 22% were new customers and 34% had been to the restaurant before, but did not go there frequently. Based on our results, it seems that daily deals help generate new customers who are satisfied with their experience, likely to return to the restaurant and likely to recommend it to their friends. We also found that some cannibalization of existing customers may be occurring, that daily deal users were not necessarily ‘cheap’, were likely to tip on the full amount of the bill and were no less likely to be loyal than non-users. Psychologically, heavier daily deal users had a similar value consciousness to non-users, were more likely to enjoy recommending products to friends, were more likely to use coupons and were less likely to purchase things impulsively. Non-users indicate not using daily deals primarily because of awareness and access issues, and given that only 31% of our panel’s population has used daily deals before, there is significant opportunity for growth of restaurant daily deals on the consumer side. In assessing different sites, Groupon has the highest levels of awareness, use, and heart share among daily deal users, whereas Restaurants.com, LivingSocial, eversave, Travelzoo, and OpenTable score significantly lower on these metrics.","PeriodicalId":162211,"journal":{"name":"MKTG: Consumer Behavior (Sub-Topic)","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128447220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Street Marketing: How Proximity and Context Drive Coupon Redemption","authors":"S. Spiekermann, M. Rothensee, M. Klafft","doi":"10.1108/07363761111143178","DOIUrl":"https://doi.org/10.1108/07363761111143178","url":null,"abstract":"Purpose - In 2009, U.S. coupons set a new record of 367 billion coupons distributed. Yet, while coupon distribution is on the rise, redemption rates remain below 1%. This article shows how recognizing context variables, such as proximity, weather, part of town and financial incentives interplay to determine a coupon campaigns’ success.Design/methodology/approach – The paper reports an empirical study conducted in co-operation with a restaurant chain: 9.880 Subway coupons were distributed under different experimental context conditions. Redemption behavior was analyzed with the help of logistic regressions.Findings – We found that even though proximity drives coupon redemption, city center campaigns seem to be much more sensitive to distance than suburban areas. The further away the distribution place from the restaurant the less does the amount of monetary incentive determine the motivation to redeem.Practical implications – When designing a coupon campaign for a company, coupon distribution should not follow a ‘one-is-good-for-all-strategy’ even for one marketer within one product category. Instead each coupon strategy should carefully consider contextual influence.Originality – This article is the first to our knowledge that systematically investigates the impact of context variables on coupon redemption. We focus on context variables that electronic marketing channels will be able to easily incorporate into personalized mobile marketing campaigns.","PeriodicalId":162211,"journal":{"name":"MKTG: Consumer Behavior (Sub-Topic)","volume":"115 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124196765","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Equilibrium in Queues Under Unknown Service Rates and Service Value","authors":"L. Debo, Senthil K. Veeraraghavan","doi":"10.2139/ssrn.1960651","DOIUrl":"https://doi.org/10.2139/ssrn.1960651","url":null,"abstract":"We study a single queue joining equilibrium when there is uncertainty in the consumers' minds about the service rate and value. Without such uncertainty, the joining equilibria are characterized by means of a single threshold queue length above which consumers do not join (Naor, 1969). We show that in the presence of such uncertainty, the equilibrium joining strategy is not fully characterized by a single threshold. A “sputtering equilibrium” might exist. In the sputtering equilibrium, the queue length generally remains within a threshold, but reaches another, strictly higher, threshold, depending on the outcome of the randomized decision of the consumer arriving at the lower threshold. We discuss when and why sputtering equilibria exist.","PeriodicalId":162211,"journal":{"name":"MKTG: Consumer Behavior (Sub-Topic)","volume":"256 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121245707","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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