GATR Journal of Management and Marketing Review (JMMR) Vol. 3 (3) Jul-Sep 2018最新文献

{"title":"New Productivity Concept Based on Local Wisdom: Lessons from Indonesia","authors":"H. Hanif, Abdulah Rakhman, Muhammad Nurkholis","doi":"10.35609/jmmr.2018.3.3(1)","DOIUrl":"https://doi.org/10.35609/jmmr.2018.3.3(1)","url":null,"abstract":"Objective - This research aims to reveal the productivity culture existing in Rumah Makan Padang (RMP), located in Jakarta, with a view to generating a concept of productivity that is in line with RMP-based local wisdom.\u0000\u0000Methodology/Technique - An ethnographic method was employed to investigate the local perspective in the attempt to develop a new concept of productivity.\u0000\u0000Findings - The findings show that the concept of productivity existing in RMP differs from the contemporary concept of today's culture.\u0000\u0000Novelty - Whilst the conventional concept of productivity stresses on the material aspects which can be physically and financially measured with a productivity ratio of output toward input, the concept existing in RMP stresses not only on material aspects, but also spiritual aspects, to have lived in and been reflected from its uniqueness of work measurement, that is income per mato (IpM). The spiritual aspect in RMP includes a mutual belonging of the value of IDR 1, risk taking and profit sharing, proportional togetherness, spiritual leadership, hard work, bravery and willingness to sacrifice.\u0000\u0000Type of Paper: Empirical\u0000\u0000Keywords: New Product development, Management, local wisdom, Indonesia.\u0000\u0000JEL Classification: M11. M19.","PeriodicalId":161000,"journal":{"name":"GATR Journal of Management and Marketing Review (JMMR) Vol. 3 (3) Jul-Sep 2018","volume":"41 6 Suppl 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123682492","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Attractiveness of Schools of Management: The Case of Indonesia","authors":"Kamaludin Kamaludin","doi":"10.35609/jmmr.2018.3.3(9)","DOIUrl":"https://doi.org/10.35609/jmmr.2018.3.3(9)","url":null,"abstract":"Objective - In recent times, schools of management in Indonesia have experienced rapid rates of growth all over the country in both big cities and small towns. The increase in interest to join schools of management is reflected by the number of schools of management at the undergraduate, master and doctoral levels that exist in almost all universities, particularly at the undergraduate and master levels. This research aims to determine the factors that influence the decision of an undergraduate, master or doctoral student to enroll in a school of management.\u0000\u0000Methodology/Technique - This study uses factor analysis and in-depth interview. The data is collecting using an online questionnaire distributed through WhatsApp groups and emails to undergraduate, masters and doctoral students throughout Indonesia. 366 questionnaires were distributed in total.\u0000\u0000Findings - The result of research show that the factors affecting students' decisions to enroll at schools of management are the process, product, and motivation. While the high interest in entering master and doctoral in management with the non-management background is caused by several factors, primarily, due to its relevance to their work, career development, accreditation, and other factors.\u0000\u0000Novelty - Those students that already occupy key positions in both private and government sectors consider managerial skills are more dominant in schools of management.\u0000\u0000Type of Paper: Empirical.\u0000\u0000Keywords: Attractiveness; Management; Undergraduate; Master; Doctoral.\u0000\u0000JEL Classification: A20. A22. A29.","PeriodicalId":161000,"journal":{"name":"GATR Journal of Management and Marketing Review (JMMR) Vol. 3 (3) Jul-Sep 2018","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114582019","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Trust in Leadership and Affective Commitment as a Mediator between Servant Leadership Behavior and Extra-Role Behavior of Teachers","authors":"Titik Rosnani","doi":"10.35609/jmmr.2018.3.3(7)","DOIUrl":"https://doi.org/10.35609/jmmr.2018.3.3(7)","url":null,"abstract":"Objective - The purpose of this study is to investigate the relationship between trust in the leader and affective commitment as a mediator between servant leadership behavior and extra-role behavior. In addition, the study examines, whether person-organization fit has a moderating effect.\u0000\u0000Methodology/Technique - In total, 250 teachers of the border area responded to the research questionnaires, which were then analyzed using structural equation modeling with a partial least squares approach.\u0000\u0000Findings - The outputs of this study indicate an indirect influence between the principal servant leadership behaviors and extra-role behaviors among teachers, which was mediated by trust in the principal and the teacher's affective commitment to the principal. Furthermore, the results show a significant and direct relationship between servant leadership behaviors towards trust in the principal, affective commitment, and extra-role behaviors. Trust in the principal and teacher's affective commitment also had a significant and direct effect on extra-role behavior. However, the person-organization fit which moderates the effect of servant leadership behaviors on extra-role behaviors did not have a significant or direct effect on extra-role behaviors, in fact, it actually weakened the influence of servant leadership behaviors on extra-role behaviors.\u0000\u0000Novelty - The findings of this study suggest that trust in the principal and teacher's affective commitment has an important moderating effect which must be managed to strengthen the relationship between servant leadership behaviors and extra-role behaviors.\u0000\u0000Type of Paper: Empirical Paper.\u0000\u0000Keywords: Affective Commitment; Extra-role Behavior; Person-organization Fit; Servant Leadership Behavior; Trust in Leader.\u0000\u0000JEL Classification: M10. M11. M19.","PeriodicalId":161000,"journal":{"name":"GATR Journal of Management and Marketing Review (JMMR) Vol. 3 (3) Jul-Sep 2018","volume":"76 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122612108","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Store Brand Familiarity as a Moderating Variable on the Effect of Personal Involvement on Store Brand Buying Intention","authors":"Muhartini Salim, Praningrum Praningrum","doi":"10.35609/jmmr.2018.3.3(4)","DOIUrl":"https://doi.org/10.35609/jmmr.2018.3.3(4)","url":null,"abstract":"Objective - This study aims to examine the influence of personal involvement and store brand familiarity on store brand buying intentions at a store named Indomaret in Bengkulu City. This study also examines how store brand familiarity, as a moderating variable, influences personal involvement of store brand purchases.\u0000\u0000Methodology/Technique - The data in this study is obtained from a questionnaire distributed to 200 respondents who shop for store brand products at Indomaret in Bengkulu City. The method of analysis used is the SmartPLS 2.0 as a statistical technique was used to identify the variables studied.\u0000\u0000Findings - The results clearly show that personal involvement and store brand familiarity both have a partial effect on store brand buying intention. Further, store brand familiarity does not have a moderating effect on personal involvement in store brand buying intention.\u0000\u0000Novelty - The findings of this study are the first to identify store brand familiarity as moderating variable in the study of the influence of personal involvement on store brand buying intention.\u0000\u0000Type of Paper: Empirical.\u0000\u0000Keywords: Personal Involvement; Store Brand Familiarity; Store Brand Buying Intention.\u0000\u0000JEL Classification: M30. M31. M39.","PeriodicalId":161000,"journal":{"name":"GATR Journal of Management and Marketing Review (JMMR) Vol. 3 (3) Jul-Sep 2018","volume":"199 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132903363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Gender Role in Local Governmental Institution (A Study of Malang Local Governmental Institution, East Java)","authors":"Trisnawati Trisnawati","doi":"10.35609/jmmr.2018.3.3(8)","DOIUrl":"https://doi.org/10.35609/jmmr.2018.3.3(8)","url":null,"abstract":"Objective - This research aims to examine the issue of gender equality in nations who adopt a patriarchal value system, such as Indonesia, where the opportunity for woman to participate in government is relatively limited. The governance implemented in Indonesia, both central and local level, tend to adhere to the principles of \"Good Governance\". Inherent in these principles is the principle of gender equality, which aims to provide all citizens with the opportunity to improve and maintain their prosperity.\u0000\u0000Methodology/Technique - This research focuses on 2 main questions, namely: what is the role and position of woman in local government in Kota Malang? and what is the strategy and obstacles faced in improving the role of women? The method used in this research is descriptive research with a qualitative approach. The data was collected through documentation, interviews and observation. The data was analyzed using Miles and Huberman's interactive model, namely: data reduction, data display and conclusion.\u0000\u0000Findings - The results show that the role of woman in making public policy is limited to participation as a consulting member only, with no ability to influence the material substance of they policy. Further, it seems that illiteracy of women in the area remains high, and only a marginal number of women currently occupy higher positions in the government. Further, the election of a woman to the position of Mayor had no significant effect on the rate of gender equality.\u0000\u0000Novelty - This research suggests that there is a need for increased representation of woman in politics, either in legislative, judicative or executive branches of government, a need to develop a local rule (PERDA) to include woman in governmental affairs, the need to amend the current governmental system to a more justice-focused system, in order to support the legal system by supporting small groups and balance values and morality by increasing representation of women across all sectors.\u0000\u0000Type of Paper: Empirical.\u0000\u0000Keywords: Gender; Local Governmental Institution; Good Government.\u0000\u0000JEL Classification: M10. M19.","PeriodicalId":161000,"journal":{"name":"GATR Journal of Management and Marketing Review (JMMR) Vol. 3 (3) Jul-Sep 2018","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122517637","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Study on Blue Ocean Strategy in Guiding and Counselling of Senior High School in Indonesia","authors":"Jarkawi Jarkawi, S. Sultani, M. Mahfuz","doi":"10.35609/jmmr.2018.3.3(3)","DOIUrl":"https://doi.org/10.35609/jmmr.2018.3.3(3)","url":null,"abstract":"Objective - The development of science and technology has had a rapid and unexpected impact on human life. It also creates chaos and presents a challenge to various aspects of life, including to procedures of guidance and counselling in senior high schools. This area of research requires a dynamic movement to create a new world or new value in counselling and guidance management to increase its effectiveness, efficiency, creativity and productivity. This study aims to determine student behavior in the science and technology era, using the blue ocean strategy of guidance and counselling to create new value.\u0000\u0000Methodology/Technique - The study uses a descriptive qualitative method using 4 teachers as the source of primary data and 4 principals and 8 students as the source of secondary data.\u0000\u0000Findings - The results show that student behavior is very adaptive to independent learning and, on the other hand, the groups tend to behave politely.\u0000\u0000Novelty - The blue ocean strategy of guidance and counselling has created a new world in accordance with the needs of students through assessment and innovation of counselling and guidance programs in senior high schools.\u0000\u0000Type of Paper: Empirical.\u0000\u0000Keywords: Blue Ocean Strategy; Counselling and Guidance, School, Indonesia.\u0000\u0000JEL Classification: A20. A29","PeriodicalId":161000,"journal":{"name":"GATR Journal of Management and Marketing Review (JMMR) Vol. 3 (3) Jul-Sep 2018","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127807916","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}