RCRN: Other Rhetorical Analysis (Topic)最新文献

{"title":"The Birth of ‘Décroissance’ and of the Degrowth Tradition","authors":"Andrew J. Sutter","doi":"10.2139/SSRN.3010271","DOIUrl":"https://doi.org/10.2139/SSRN.3010271","url":null,"abstract":"The degrowth literature contains several narratives about the “first use” of the term ‘decroissance.’ This literature usually dates the word’s origin to the early or late 1970s. Both the quest to find the “first use” and the narratives around that supposed use are considered here from several perspectives. \u0000First, the history of the word ‘decroissance’ is examined from its earliest roots up to around 1980. Then, after broadly characterizing what constitutes ‘decroissance’ in the sense used by the degrowth movement today (the “Political Denotation”), the paper analyzes the substance of the various published “first use” narratives. It turns out that none of the published narratives is correct, even if limited to the first use of the Political Denotation. \u0000Next, the paper steps back and considers why the question of “first use” has attracted so many narratives at all. It suggests that this is part of an ongoing process of reflexivity within the degrowth movement that is giving rise to an “invented tradition” in the sense of Hobsbawm (1983). It proposes that various elements of an invented tradition, such as the identification of intellectual “precursors”/patriarchs, are already visible in the degrowth literature. The reception of Nicholas Georgescu-Roegen as a “father” of degrowth is considered in some detail. \u0000A frequent element in creating such a tradition is the establishment of an orthodoxy by means of a restricted canon. The establishment of such an orthodoxy is not necessarily dependent on an intention to do so. The paper examines the role of such works as the recent degrowth “Vocabulary” edited by D’Alisa et al. (2015a) in establishing a canon de facto by means that include, but are not limited to, a radical under-representation of the Francophone and other degrowth literatures. In this context, the diffusion of the Vocabulary’s “first use” narrative in the degrowth literature serves as an indicator of the work’s potential influence as a canonical reference. \u0000From the totality of these perspectives, the topic of the “first use” of ‘decroissance’ can be seen not as a mere retrospective philological curiosity, but as calling our attention to matters of some significance for future of the degrowth movement and the politics of degrowth. Possible futures to be avoided include (i) the premature establishment of orthodoxy in the degrowth movement, and (ii) the prolonged use of ‘degrowth’ as a political slogan, in the expectation that this term will reverse connotations associated with it for more than a millennium of Western history.","PeriodicalId":159805,"journal":{"name":"RCRN: Other Rhetorical Analysis (Topic)","volume":"158 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131997218","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Truth of Taste: The Depth of Relativism","authors":"Tonya Manucharova","doi":"10.2139/ssrn.2634937","DOIUrl":"https://doi.org/10.2139/ssrn.2634937","url":null,"abstract":"Three relativistic semantic theories were suggested for the statements of taste: indexicalism, propositional relativism and factual relativism. Comparing and contrasting these possible solutions, I invoke three problems Max Kolbel formulates and focus on the problem of disagreement. I challenge Iris Einheuser's theory and claim that while indexical approach underestimates the problem of disagreement, factual relativism overestimates it. Propositional relativism appears to provide the most sensible explanation of the phenomenon.","PeriodicalId":159805,"journal":{"name":"RCRN: Other Rhetorical Analysis (Topic)","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128678125","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Rapunzel, Benjamin Button and Little Red Riding Hood in This and Any Other Possible World: Philosophical, Rhetorical and Textual Semiotic Excursions in Inter-Textual Formations Amongst Advertising, Literary and Filmic Texts","authors":"G. Rossolatos","doi":"10.2139/ssrn.2171763","DOIUrl":"https://doi.org/10.2139/ssrn.2171763","url":null,"abstract":"The theory of counterfactuals has been widely applied in economic and management sciences, including marketing. Among the various facets of the counterfactuals literature that have been addressed by branches of philosophy and linguistics, such as philosophy of language, logical semantics, linguistic semantics, modal fictionalism, pragmatics, I am focusing on the specific topic of possible worlds. In particular, by drawing on semantics, textual semiotics and rhetoric, I am addressing how fictive elements, embedded in a fabular world and once conceived of as counterfactual attain to be actualized in advertising discourse as part of our cultural world. By adopting Eco’s fundamental premise that our world is first and foremost culturally constituted, and by recruiting rhetoric as an essential complement of a hybrid semantic/textual semiotic approach, I venture into the fantasy island of cinematic and literary fiction, only to show that this and other possible worlds are not that far apart. The managerial applications for brand genealogists, but also in terms of developing advertising texts by drawing on a combinatorial logic of properties and individuals from fictive worlds are highlighted as an addendum to the practical implications of philosophical and semiotic theory.","PeriodicalId":159805,"journal":{"name":"RCRN: Other Rhetorical Analysis (Topic)","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2012-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132415038","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}