{"title":"Mega-Trend Individualisierung: Personalisierte Produkte und Dienstleistungen am Beispiel der Verpackungsbranche","authors":"B. Kölmel, Thomas M. Pfefferle, Rebecca Bulander","doi":"10.1007/978-3-658-25583-1_11","DOIUrl":"https://doi.org/10.1007/978-3-658-25583-1_11","url":null,"abstract":"","PeriodicalId":158590,"journal":{"name":"Dialogmarketing Perspektiven 2018/2019","volume":"111 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131737799","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Marion Preuß, Silvia Boßow-Thies, Michael H. Ceyp, M. Zimmer
{"title":"Fake News und Social Bots – die neuen geheimen Verführer","authors":"Marion Preuß, Silvia Boßow-Thies, Michael H. Ceyp, M. Zimmer","doi":"10.1007/978-3-658-25583-1_7","DOIUrl":"https://doi.org/10.1007/978-3-658-25583-1_7","url":null,"abstract":"","PeriodicalId":158590,"journal":{"name":"Dialogmarketing Perspektiven 2018/2019","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123113778","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Der ROPO-Effekt im Hinblick auf Produkte der Unterhaltungselektronik in Österreich","authors":"Johanna Erd","doi":"10.1007/978-3-658-25583-1_9","DOIUrl":"https://doi.org/10.1007/978-3-658-25583-1_9","url":null,"abstract":"","PeriodicalId":158590,"journal":{"name":"Dialogmarketing Perspektiven 2018/2019","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127463418","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Social Media – Grundlegende Aspekte zum Begriff und zum systematischen Management","authors":"A. Decker","doi":"10.1007/978-3-658-25583-1_6","DOIUrl":"https://doi.org/10.1007/978-3-658-25583-1_6","url":null,"abstract":"","PeriodicalId":158590,"journal":{"name":"Dialogmarketing Perspektiven 2018/2019","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132221497","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}