发布求助
文献互助 智能选刊 最新文献

Journal of Creative Industry and Sustainable Culture (JCISC)最新文献

筛选
英文 中文
MALAYSIAN YOUTH EXPECTATIONS OF SOCIAL MEDIA INFLUENCERS (SMI) 马来西亚青年对社交媒体网红的期望(smi)
Journal of Creative Industry and Sustainable Culture (JCISC) Pub Date : 2022-10-31 DOI: 10.32890/jcisc2022.1.1
Mohd. Noor Abdul Hamid, Chow Khey Pooi, Oh Shuet Reng
{"title":"MALAYSIAN YOUTH EXPECTATIONS OF SOCIAL MEDIA INFLUENCERS (SMI)","authors":"Mohd. Noor Abdul Hamid, Chow Khey Pooi, Oh Shuet Reng","doi":"10.32890/jcisc2022.1.1","DOIUrl":"https://doi.org/10.32890/jcisc2022.1.1","url":null,"abstract":"The use of social medias has become more common now than before. Attachment to socialmedias has led to the rise of a new kind of ‘celebrity’ known as Social Media Influencer (SMI).The study aims to gain a better understanding of what the Malaysian youth expects from theSMIs. In particular, it explores the attributes of SMIs that attract followers and the underlyingbenefits sought after by them. Data for the study is collected using semi-structured interviews with 31 participants. Soft laddering technique was used to increase depth into the data which is then analyzed using means-end approach and presented in the form of hierarchical value map(HVM). The findings suggest that the consumption experiences of following and interactingwith SMIs are mainly intrinsic and hedonic. Malaysian youth generally follow social media influencers who are genuine, knowledgeable, motivational, relatable, and creative. The valuesgained from following social media influencers are mainly positive values such as trust,personal development, positivity, confidence, inspiration, knowledge, and personal well-being.","PeriodicalId":156482,"journal":{"name":"Journal of Creative Industry and Sustainable Culture (JCISC)","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126519527","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：604180095
Book学术官方微信