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Handbook of Research on Representing Health and Medicine in Modern Media最新文献

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Social Media and Health Communication 社会媒体与健康传播
Handbook of Research on Representing Health and Medicine in Modern Media Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-6825-5.CH002
Esra Fener
{"title":"Social Media and Health Communication","authors":"Esra Fener","doi":"10.4018/978-1-7998-6825-5.CH002","DOIUrl":"https://doi.org/10.4018/978-1-7998-6825-5.CH002","url":null,"abstract":"In today's technology age, our communication style has changed and social media channels that provide remote and mutual interaction on digital platforms have become an important communication tool. In this digital communication age, when the need for remote communication has increased and is needed more with the pandemic period, it is seen that health information is shared more and more on social media platforms. In this process, it is seen that the health ministries of all countries, especially the World Health Organization (WHO), actively use social media channels as well as media channels for sharing health information. In this chapter, basic information about social media, social media channels, health communication, health communication in social media, and the effect of this communication on health literacy will be explained. For this purpose, the relevant social media platforms and studies have been examined and conveyed.","PeriodicalId":152874,"journal":{"name":"Handbook of Research on Representing Health and Medicine in Modern Media","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127473631","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Role of Advertisements in Promoting Healthcare Services and Their Effects on Corporate Image 广告在促进医疗保健服务中的作用及其对企业形象的影响
Handbook of Research on Representing Health and Medicine in Modern Media Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-6825-5.CH021
G. Tamer
{"title":"The Role of Advertisements in Promoting Healthcare Services and Their Effects on Corporate Image","authors":"G. Tamer","doi":"10.4018/978-1-7998-6825-5.CH021","DOIUrl":"https://doi.org/10.4018/978-1-7998-6825-5.CH021","url":null,"abstract":"While some segments of society may want to be promoted and informed about products and services, some segments argue that most of the advertising activities can negatively affect human health due to poor control. Considering that the advertisements will mislead individuals and affect the health of the society in a positive way, the existence of advertising bans is considered an accurate decision to protect public health. Due to its advertising structure, it turns healthcare into a commercial commodity and sells healthcare. This situation disrupts the social structure of the health service and makes the service a subject of competition between institutions and individuals. It is seen that obstacles are put in this regard and serious sanctions are imposed. Health personnel also have important duties to prevent health from being a commercial good and to provide a respected health environment.","PeriodicalId":152874,"journal":{"name":"Handbook of Research on Representing Health and Medicine in Modern Media","volume":"88 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130432937","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Social Media and Health Communication 社会媒体与健康传播
Handbook of Research on Representing Health and Medicine in Modern Media Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-6825-5.CH003
Asuman Kaya, Ozan Bilge Mantar
{"title":"Social Media and Health Communication","authors":"Asuman Kaya, Ozan Bilge Mantar","doi":"10.4018/978-1-7998-6825-5.CH003","DOIUrl":"https://doi.org/10.4018/978-1-7998-6825-5.CH003","url":null,"abstract":"The content presented in the media, especially with the element of fear, appears to be the most important factor in the formation and spreading of phobias related to diseases. Especially when it comes to epidemics, the influence of the media increases remarkably. Individuals now use digital media as the initial reference source, especially on issues related to their health, and tend to see social media as a reference platform. However, uncontrolled information, conspiracy theories, and information pollution spread through social media make the subject difficult to understand; online shared manipulative news, excessive and unfounded information cause fear and panic. These posts about vaccines affect the perception and attitude towards vaccines. In this study, the comments and social media posts will be analysed using content analysis and discourse analysis methods in order to reveal the effect of social media in vaccine rejection and hesitation.","PeriodicalId":152874,"journal":{"name":"Handbook of Research on Representing Health and Medicine in Modern Media","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115780164","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Relationship Between Organizational Culture and Organizational Commitment 组织文化与组织承诺的关系
Handbook of Research on Representing Health and Medicine in Modern Media Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-6825-5.CH019
Mine Halis, M. Halis
{"title":"The Relationship Between Organizational Culture and Organizational Commitment","authors":"Mine Halis, M. Halis","doi":"10.4018/978-1-7998-6825-5.CH019","DOIUrl":"https://doi.org/10.4018/978-1-7998-6825-5.CH019","url":null,"abstract":"Organizational culture fulfills the most important functions in order to reach organization goals. At the same time, the existence of the relationship between organizational culture and organizational commitment has been determined by many academic studies in the past. With this study, suggestions were presented to the organizers of the health sectors which should have strong organization structure. In the introduction part of the chapter, there is a brief description of what the purpose of working is, how it is to be done, and in which context it will be completed. Organizational culture in the first part and organizational commitment in the second part are discussed literally. Then the findings obtained based on the research data were included, and the study with the conclusion and suggestion was completed.","PeriodicalId":152874,"journal":{"name":"Handbook of Research on Representing Health and Medicine in Modern Media","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126755452","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Risk Communication and Social Media 风险沟通和社交媒体
Handbook of Research on Representing Health and Medicine in Modern Media Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-6825-5.CH010
Hikmet Tosyalı, Furkan Tosyalı
{"title":"Risk Communication and Social Media","authors":"Hikmet Tosyalı, Furkan Tosyalı","doi":"10.4018/978-1-7998-6825-5.CH010","DOIUrl":"https://doi.org/10.4018/978-1-7998-6825-5.CH010","url":null,"abstract":"The new form of coronavirus disease (COVID-19) was declared a global pandemic by the World Health Organization on March 11, 2020. Then, the citizens were required to stay in their homes. In this process, social media has become the users' window to the global village. With the prolongation of the isolation process, the use and importance of these platforms in communication, entertainment, socialization, and access to instant information about the pandemic have increased. People and institutions responsible for pandemic management have started to frequently benefit from social media platforms in risk communication activities to create public awareness about the disease and reinforce individuals' beliefs to comply with the precautions. In this study, the person responsible for COVID-19 pandemic planning and response in Turkey, the Minister of Health's, Twitter account was analyzed. The posts shared by the Minister of Health were subjected to content analysis, and the messages conveyed to the citizens were examined from the perspective of the health belief model.","PeriodicalId":152874,"journal":{"name":"Handbook of Research on Representing Health and Medicine in Modern Media","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121760703","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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