The European Conference on Media, Communication & Film 2020: Official Conference Proceedings最新文献

The Impact of Camera Innovations on Visual Aesthetics in Documentary Films – A Filmmakers Perspective 摄影机创新对纪录片视觉美学的影响——一个电影人的视角

The European Conference on Media, Communication & Film 2020: Official Conference Proceedings Pub Date : 2020-09-16 DOI: 10.22492/issn.2188-9643.2020.4

Stefan Dux

引用次数: 2

Development of The Causal Relationship Model for Innovative Communication Management on Image and Reputation of International Programs in Thai Universities 泰国大学国际项目形象与声誉创新传播管理因果关系模型的发展

The European Conference on Media, Communication & Film 2020: Official Conference Proceedings Pub Date : 2020-04-24 DOI: 10.22492/issn.2188-9643.2020.3

Nutthaboon Pornrattanacharoen, Pratoom Rerkklang

{"title":"Development of The Causal Relationship Model for Innovative Communication Management on Image and Reputation of International Programs in Thai Universities","authors":"Nutthaboon Pornrattanacharoen, Pratoom Rerkklang","doi":"10.22492/issn.2188-9643.2020.3","DOIUrl":"https://doi.org/10.22492/issn.2188-9643.2020.3","url":null,"abstract":"The aim of this research is to study the development of the causal relationship model of the management innovation of image and reputation communication of international programs of Thai universities. This research is a mixed research using a combination of methodologies including secondary data, qualitative research, and quantitative research. The samples are students studying in a bilingual or English programs at public and private high schools in the Greater Bangkok Area totaling 580 respondents. Structural Equation Modelling was used to analyze the direct and indirect effects among the variables. The results of the analysis of the structural equation of the causal relationship model of management innovation of image and reputation communication of international programs of Thai universities were consistent with the empirical data in accordance to the statistical acceptance level with Chi-Square value = 42.124 df = 31.0 Sig. = 0.088 > 0.05 and CMIN/df. = 1.359 < 2.0. This model consists of the variables of perception of news and general information, integrated marketing communication, management, image, and reputation of international programs of universities in Thailand. The model fits the empirical data. The most influential factor affecting the image and reputation of international programs in Thai universities was the program management. This is followed by the integrated marketing communication of international programs in Thai universities.","PeriodicalId":152195,"journal":{"name":"The European Conference on Media, Communication & Film 2020: Official Conference Proceedings","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129183970","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Mass Media in the System of Improving Financial Literacy of the Population and Professional Training of Journalists – Russian Practice 大众传媒在提高大众金融素养与新闻工作者职业培训体系中的实践

The European Conference on Media, Communication & Film 2020: Official Conference Proceedings Pub Date : 2020-03-13 DOI: 10.22492/issn.2188-9643.2020.2

O. Vikhrova

{"title":"Mass Media in the System of Improving Financial Literacy of the Population and Professional Training of Journalists – Russian Practice","authors":"O. Vikhrova","doi":"10.22492/issn.2188-9643.2020.2","DOIUrl":"https://doi.org/10.22492/issn.2188-9643.2020.2","url":null,"abstract":"Nowadays the level of financial literacy not only directly affects the material wellbeing of the population but is also a \"barometer\" of the social and economic situation in the country, its increase becomes a necessary element of the development of any state involved in international economic relations. To meet this problem, national strategies and programs for financial education have been implemented in developed and developing countries. However, most of the training programs are targeted at the citizens who are at one of the stages of the education system and the media becomes the most accessible tool for spreading basic financial knowledge among the adult population. At the same time, the training and level of knowledge of journalists of the social and political media, which today are the main source of financial and economic information for non-professional audience, should be constantly upgraded in accordance with the situation in professional field and changing public demand. This study has allowed to find out with what subjects the present Russian journalists form knowledge and skills necessary to create financial and economic materials and whether the set of subjects offered to students is sufficient to carry out activities aimed at improving the financial literacy of the population. As part of the study, the content analysis of the curriculums in the Russian state and commercial universities with a degree in \"Journalism\" was conducted, as well as the syllabuses of the subjects, focused on the formation of knowledge and skills necessary for working with financial and economic information.","PeriodicalId":152195,"journal":{"name":"The European Conference on Media, Communication & Film 2020: Official Conference Proceedings","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127601418","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Cultural Diversity in Film Festivals – A Case Study: Glocal in Progress, San Sebastián International Film Festival 电影节中的文化多样性——以全球发展为例，圣Sebastián国际电影节

The European Conference on Media, Communication & Film 2020: Official Conference Proceedings Pub Date : 2020-03-09 DOI: 10.22492/issn.2188-9643.2020.1

Antonio Peláez-Barceló

引用次数: 0