International Conference on Advances in Engineering Science Management & Technology (ICAESMT) 2019 (Archive)最新文献

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A Review on Software Code Clones and Tools and Techniques Available to Handle Them 软件代码克隆及处理它们的工具和技术综述

International Conference on Advances in Engineering Science Management & Technology (ICAESMT) 2019 (Archive) Pub Date : 2019-03-15 DOI: 10.2139/ssrn.3426437

U. Devi, N. Kesswani, A. Sharma

引用次数: 0

Resonant Leadership and It’s Impact on Psychological Empowerment In Automotive Organizations 共振型领导及其对汽车企业心理授权的影响

International Conference on Advances in Engineering Science Management & Technology (ICAESMT) 2019 (Archive) Pub Date : 2019-03-15 DOI: 10.2139/ssrn.3386147

Anurag Kushwaha

{"title":"Resonant Leadership and It’s Impact on Psychological Empowerment In Automotive Organizations","authors":"Anurag Kushwaha","doi":"10.2139/ssrn.3386147","DOIUrl":"https://doi.org/10.2139/ssrn.3386147","url":null,"abstract":"Resonant leaders utilize passionate and social knowledge aptitudes to recharge themselves, make positive connections, and cultivate a sound, dynamic condition to draw in others towards a shared objective. They do this through care, expectation and sympathy. Resonant Leaders are those who rouse individuals in their organization what's more, they are finding new open doors inside the present difficulties, making trust even with dread and sadness. Researchers also examined that these leaders are moving individuals – effectively, energetically, and intentionally, in this manner: incredible pioneers are full leaders as they are alert, mindful and receptive to themselves, to other people and to world around them. Managers can emphatically influence singular imagination and firm inventiveness by supporting worker's innovative conduct and also psychologically empowering employees in the organizations.This study shall examine it from the angle of behavioural science as well as in the context of managers in automotive industries. Resonant leadership and Psychological empowerment are highly important issues. Survey questionnaire method is used to look at Psychological strengthening crosswise over four measurements (which means, ability, self-assurance, and effect) and preparation for change. Three dimensions of Resonant leadership (mindfulness, hope, compassion) have been included in this study. The information were examined with descriptive statistics.","PeriodicalId":148688,"journal":{"name":"International Conference on Advances in Engineering Science Management & Technology (ICAESMT) 2019 (Archive)","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123699724","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

CSR Laws in India: Does It Impact As a Marketing Tools to Enhance the Brand Equity 印度的企业社会责任法律:作为提高品牌资产的营销工具是否有影响

International Conference on Advances in Engineering Science Management & Technology (ICAESMT) 2019 (Archive) Pub Date : 2019-03-14 DOI: 10.2139/ssrn.3383342

S. Thakur, V. Srivastava, Diksha Panwar

{"title":"CSR Laws in India: Does It Impact As a Marketing Tools to Enhance the Brand Equity","authors":"S. Thakur, V. Srivastava, Diksha Panwar","doi":"10.2139/ssrn.3383342","DOIUrl":"https://doi.org/10.2139/ssrn.3383342","url":null,"abstract":"Among the different economic patterns, liberalized economic pattern is the one in which most of the people live in a world which is highly corporatized. Big Corporations indulged in by-product of the activities are called business. Thus there's have to be compelled to have some basic plan on what business is, how it is to be started and developed, the current structure of firm, and establish its the link between society and business/company and why there's a desire for company to be socially responsible. Every corporate house has some social responsibility for social welfare and developments. Because the Indian economy is a mixed economy therefore the stakeholders are expected to contribute for the development of the society. The key purpose of this article is to confer about the laws for corporate social responsibility in India and significant role of CSR in creating brand equity for the firms dealing in consumer durable segment. To study the research objectives a descriptive as well as exploratory research design is used. The secondary data is used to regarding the law involved in CSR in India. For the data accumulation, convenient sampling is used and 253 responses are found complete and utilized for the study in concern. Data is analyzed using SPSS software. Mean, Standard deviation, factor analysis and regression are used in this study. This article revealed that there are five factors namely Brand belief and responsiveness, Brand loyalty through CSR, Brand inclination through CSR, Brand perception and Brand confidence and it also disclosed that all these factors have a significant role to enhance brand equity in consumer durable segment.","PeriodicalId":148688,"journal":{"name":"International Conference on Advances in Engineering Science Management & Technology (ICAESMT) 2019 (Archive)","volume":"412 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116038996","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1