Research Journal of Hospitality and Tourism Management最新文献

Tourism Value Chain Determinants Toward Destination Competitiveness and How Increases Tax Base; Mobile Application Usage as a Mediating Variable: A Case of Tanzania 旅游价值链对目的地竞争力的决定因素，以及如何增加税基；移动应用程序的使用是一个中介变量：坦桑尼亚案例

Research Journal of Hospitality and Tourism Management Pub Date : 2024-07-15 DOI: 10.52589/rjhtm-oaxici8z

Praygod W. C., Thereza I. M.

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引用次数: 0

E-Marketing and Sales Performance of Fast-Food Restaurants: Lessons From the COVID-19 Pandemic 快餐店的电子营销和销售业绩：COVID-19 大流行的教训

Research Journal of Hospitality and Tourism Management Pub Date : 2024-02-16 DOI: 10.52589/rjhtm-jblzitxa

Glory S. E., Ada J. A., Agnes E. B., Edim E. J.

{"title":"E-Marketing and Sales Performance of Fast-Food Restaurants: Lessons From the COVID-19 Pandemic","authors":"Glory S. E., Ada J. A., Agnes E. B., Edim E. J.","doi":"10.52589/rjhtm-jblzitxa","DOIUrl":"https://doi.org/10.52589/rjhtm-jblzitxa","url":null,"abstract":"This study examined E-marketing and sales performance of fast-food restaurants drawing lessons from the COVID-19 pandemic. It centered on determining the relationship between E-marketing strategies (social media marketing, online reservation system and online advertising) and the sales performance of fast-food restaurants during the COVID-19 pandemic. Cross-sectional survey research design was adopted for the study. Primary data were obtained from 154 managers and personnel of fast-food restaurants using a structured questionnaire. Descriptive statistics was adopted for data analysis, while hypotheses testing was carried out using Pearson’ Product Moment Correlation. The findings of the study revealed that social media marketing, online reservation system and online advertising had significant positive relationships with the sales performance of fast-food restaurants during the COVID-19 pandemic. Therefore, we recommended that in crisis situations, fast-food restaurants should leverage social media platforms, media-sharing networks, and online communities for promotional efforts, integrate online reservation systems to facilitate remote orders, and prioritize online tools such as search engines and influencers for cost-effective advertising, transcending the limitations of traditional media. On the basis of the limitations of this study, we also provided empirical implications for further research.","PeriodicalId":147696,"journal":{"name":"Research Journal of Hospitality and Tourism Management","volume":"44 37","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139961735","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Hotel Atmospherics and Guests' Experience in the Nigerian Hospitality Industry 酒店氛围和客人在尼日利亚酒店业的经验

Research Journal of Hospitality and Tourism Management Pub Date : 2023-04-24 DOI: 10.52589/rjhtm-w5dtneuv

Edim E.J., Inyang B.I.

引用次数: 5

COVID-19 Exposure & Reporting for Work: The Case of Central Florida's Theme Park Operations Employees COVID-19暴露和工作报告:佛罗里达州中部主题公园运营员工的案例

Research Journal of Hospitality and Tourism Management Pub Date : 2022-02-22 DOI: 10.52589/rjhtm-2q0uwiea

K. S., S. B.

引用次数: 0